First live advert in UK shown on British TV
The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC. The advert, created by car manufacturer Honda, showed people jumping from the sky and forming the individual letters of the word HONDA as a group while falling. The image on the left shows the letter 'O' being formed in this way. The sales director at Channel Four commented on the advert: "This concept breaks the boundaries of the 'perceived' confines of TV advertising, which is something Channel 4 is striving to do." Before being shown
Source: Wikinews