OKRs

English Noun p en business en w:w:objectives and key results. en OKR en 2018-06-05 Charles Sull and Donald Sull With Goals, FAST Beats SMART w:MIT Sloan Management Review https://sloanreview.mit.edu/article/with-goals-fast-beats-smart/ Eventually, Doerr introduced OKRs to companies he backed, including Amazon.com, Intuit, and Google, and the methodology has spread widely throughout Silicon Valley’s technology ecosystem. https://web.archive.org/web/20180819201637/https://sloanreview.mit.edu/article/with-goals-fast-beats-smart/ en 2022 Ben Lamorte The OKRs Field Book: A Step-by-Step Guide for Objectives and Key Results Coaches John Wiley & Sons 9781119816423 68 https://books.google.com/books?id=NcZ6EAAAQBAJ&lpg=PA69&dq=%22OKRs%22&pg=PA68#v=onepage&q=%22OKRs%22&f=false As an OKRs coach, you help your client translate milestone key results like “produce a demo of product X” into aspirational outcomes like “three customers sign an agreement for product X” that move a metric rather than simply represent completion of a task.