411 REFERENCE · Wiktionary
Hallmark holiday
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Alternative forms
en hallmark holiday
Etymology
From the Hallmark Cards greeting card company.
Noun
en derogatory US An ostensible holiday, or, by extension, any occasion, invented or popularized for profit.
en Hallmark moment Kodak moment
en 1999 Karen Rauch Carter; Jeff Fessler Move Your Stuff, Change Your Life: How to Use Feng Shui to Get Love, Money, Respect, and Happiness Simon and Schuster 9780684866048 http://books.google.com/books?id=PNIPiJFfvQYC&pg=PA88&dq=%22hallmark+holiday%22 88 See? Valentine's Day is not just a Hallmark holiday after all.
en 2001 w:Dave Eggers A Heartbreaking Work of Staggering Genius Vintage Books 9780375725784 224 that the whole funeral and gravestone thing was just a racket, was this ridiculous tradition, rooted in commerce, a Hallmark holiday sort of thing,
en 2008 Holly Chamberlin Tuscan Holiday http://books.google.com/books?id=CKRcTAC19F0C&pg=PA8&dq=%22hallmark+holiday%22 8 Kensington Publishing Corp. 9780758214034 Honestly, it didn't much matter to me that Marina had forgotten Mother's Day, though I did feel bad on my mother's behalf. As any parent can tell you, what hurts far more than no card on a Hallmark holiday are the casual slights, the eye rolls your child thinks you don't see, the muttered "whatevers," the unasked-for-and-unwanted criticism of your clothing, your speech habits, your existence.