411 REFERENCE · Wiktionary
ARPPU
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Noun
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en average revenue per paying user.
en ARPU
en Eric Benjamin Seufert Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue 2013 Elsevier https://books.google.com/books?id=SVP5AQAAQBAJ&pg=PA95&dq=%22ARPPU%22&hl=&cd=1&source=gbs_api#v=onepage&q=%22ARPPU%22&f=false 978-0-12-416698-1 95 Lifetime ARPPU is a bit more instructive with respect to the entire user base than is lifetime ARPU because the number of paying users in any freemium system will necessary be far lower than the number of total users, rendering ARPPU a more contextualized metric.
Anagrams
en appru Raupp