Swatch Internet Time

English Proper noun Swatch Internet Time A decimal time system introduced by the Swatch corporation in 1998. en 2000 The Penn State College of Communications and the Graduate Students in Communications Present the AEJMC GEIG Mid-Year Conference Proceedings, April 9-11, 1999, at Pennsylvania State University, University Park, PA Association for Education in Journalism and Mass Communication. Graduate Education Interest Group, Pennsylvania State University. College of Communications (contributor) 37 While Swatch Internet Time might seem fanciful, no more than the product of the publicity department of the Swatch Watch Company, it is wise to remember that standard time, the dominant time frame we live within today, was a product of the railroads.