K-beauty

English Etymology From en K beauty Korean. Noun - K-beauty Cosmetic products and practices originating in South Korea. en 2017 Jiseon Ahn; Ki-Joon Back; Jungkun Park Frederick J. DeMicco Trends in Medical Tourism in South Korea Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) https://books.google.com/books?id=lXvCDgAAQBAJ&pg=PT370&dq=%22of+k-beauty%22 unnumbered The popularity of K-beauty has led South Korea to hold an annual K-Beauty Expo, which is the largest exhibition for the Korean beauty supply industry (Fig. 21.5). en 2019 You-il Lee; Richard Lee The Korean Economy: From Growth to Maturity https://books.google.com/books?id=oQuWDwAAQBAJ&pg=PT86&dq=%22of+k-beauty%22 unnumbered However, the success of K-beauty brands should not be linked merely to celebrity endorsements. en 2019 Lilin Yang; Leah Ganse; Sara Jimenez The Korean Skincare Bible: The Ultimate Guide to K-beauty https://books.google.com/books?id=B6qODwAAQBAJ&printsec=frontcover&dq=%22k-beauty%22 unnumbered Learning to respect, love and care for your skin is the essence of K-beauty! en Cosmetics South Korea