411 REFERENCE · Wiktionary
Mondeo Man
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Etymology
After the Ford Mondeo, a family car, popularised by a phrase used by Tony Blair at the Labour Party conference in 1996, though the vehicle Blair mentioned was actually a Ford Sierra.
Noun
Mondeo Man Mondeo Men
en UK A stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election.