McDonaldization

English Alternative forms en McDonald's-ization McDonalds-ization McDonaldsization en McDonaldisation McDonaldsisation en MacDonaldization Macdonaldization Etymology en :af McDonald's -ization 1 From en McDonald's en ization. Popularized by the en Q981936 1 1 in his book The McDonaldization of Society (1993), based on an essay of the same title he published in 1983. Noun - en sociology The process by which institutions in society become standardized and focused on efficiency and predictability. en w:George Ritzer Preface to the First Edition The McDonaldization of Society: an investigation into the changing character of contemporary social life 1996 revised Pine Forge Press Thousand Oaks, Calif. xviii https://archive.org/details/mcdonaldizationo0000ritz_u5c8/page/n18/mode/2up 978-0-8039-9076-0 Almost all social institutions (for example, education, sports, politics, and religion) were adapting McDonald's principles to their operations. And McDonaldization was spreading around the world—fast-food croissanteries in Paris (of all places), Kentucky Fried Chicken in Beijing, McDonald’s in Beijing and Moscow. Translations process by which institutions in society become standardized and focused on efficiency and predictability Esperanto: eo mikdonaldzigado Polish: pl makdonaldyzacja f See also en McJob Starbucksification Walmartization Walmarting Disneyfication Further reading en eponyms en McDonald's