CDI factor

English Etymology From en CDI chicks en dig like it factor. Pronunciation en En-au-CDI factor.ogg AU Noun - en US _ military or law enforcement _ slang An intangible quality of certain items of professional equipment that is believed to stir inordinate interest in obtaining the item because it makes the possessor feel confident, cool and thus desirable to women. en 2007 Patrick Sweeney https://books.google.com/books?id=6Ocu_C6xMdwC&pg=PA109 The Gun Digest Book of the AR-15, Volume 2 Gun Digest Books 109 You don't buy a LaRue because you want lightweight. You buy it for the durability (And the CDI factor) en 2011 Paul R. Howe Leadership and Training for the Fight: Using Special Operations Principles to Succeed in Law Enforcement, Business, and War Skyhorse Publishing 12 https://books.google.com/books?id=volDCgAAQBAJ&pg=PA12 Instead of donning their equipment for the right reasons, with the understanding that it takes thousands of hours to attain a basic skill level, some Special Operations soldiers wear their gear for the CDI (chicks dig it) factor and forget the reality that this is hard work. en July 17 2012 w:NBC News http://usnews.nbcnews.com/_news/2012/07/17/12744591-uncloaked-how-army-is-testing-new-camo-to-replace-flawed-design Uncloaked: How Army is testing new camo to replace flawed design 'Never decide Pattern A just looks cooler than Pattern B. The Marine Corps call that a "CDI factor" – chicks dig it,' said Timothy O'Neill, a former professor of engineering psychology at West Point who has spent 37 years concocting and analyzing the latest in military camouflage Bill Briggs https://web.archive.org/web/20120830122716/http://usnews.nbcnews.com/_news/2012/07/17/12744591-uncloaked-how-army-is-testing-new-camo-to-replace-flawed-design en 2015 David G. Bolgiano; L. Morgan Banks, III; James M. Patterson Virtuous Policing: Bridging America's Gulf Between Police and Populace CRC Press 89 https://books.google.com/books?id=A-Y1CgAAQBAJ&pg=PA89 SWAT is a highly-specialized skill that takes recurrent (and expensive) training to maintain. Simply kitting out police officers in high-CDI-factor equipment is not enough. Usage notes Often has at least a slightly pejorative connotation when referring to equipment, suggesting that the items in question are overrated at best and useless at worst. See also en high speed, low drag mall ninja en military slang