Adpocalypse

English Alternative forms en adpocalypse Etymology From en ad pocalypse. Proper noun s en internet slang A series of events whereby advertisers stopped their marketing campaigns on the video-sharing site YouTube, causing YouTube to introduce stricter guidelines on video monetization. en December 8, 2017 Rachel Dunphy Can YouTubers Survive the Adpocalypse? w:Daily Intelligencer In response to the uproar, popularly called the “Adpocalypse,” the platform introduced a vague new policy of automated demonetization to appease advertisers, but they drew remarkably wide lines for the AI carrying out these changes. en 2020 Chandler Wright Social Media Marketing 2019 89 However, YouTube insists that your content must be “ad friendly” if you want to monetize on it. As of 2019, YouTube has experienced three Adpocalypses, en YouTube