Hallmark moment

English Etymology From a Hallmark Cards advertising campaign. Pronunciation en en-au-Hallmark moment.ogg AU Noun en US idiomatic A memorable moment or event, one which would either make for or call for a poignant greeting card. en Hallmark holiday ; Kodak moment en 2012 Sarah Francis Martin Stress Point: Thriving Through Your Twenties in a Decade of Drama Thomas Nelson Inc Nashville, Tennessee 9781418550790 128 https://books.google.com/books?id=bXAxNsECazsC&pg=PA128&dq=%22Hallmark+moment%22&hl=&cd=9&source=gbs_api#v=onepage&q=%22Hallmark%20moment%22&f=false And then comes that inevitable moment when someone makes a snide remark or brings up a past grudge, and the bottom falls out and things go south fast. In a matter of seconds my Hallmark moment goes right out the window.