411 REFERENCE · Wiktionary
SMFI
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Noun
en social media en social media fashion influencer.
en Ji Wang The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise Acta Psychologica 2025-08 https://www.sciencedirect.com/science/article/pii/S0001691825004871 258 0001-6918 10.1016/j.actpsy.2025.105174 Yidan Ma Le Min Jiannan Geng Yujia Xiao However, the impact of SMFIs relatability on consumers' purchase decisions and its functional mechanism have not been fully explored.