411 REFERENCE · Wiktionary
Oprah effect
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Proper noun
1
en informal The large boost in sales or popularity of products and services endorsed by Oprah Winfrey on her television chat show.
en Janice Peck Age of Oprah: Cultural Icon for the Neoliberal Era 2016 2008 Routledge 224 https://books.google.com/books?id=EEYeCwAAQBAJ&pg=PA259&dq=%22Oprah+effect%22&hl=&cd=12&source=gbs_api#v=onepage&q=%22Oprah%20effect%22&f=false 978-1-317-26406-4 Whether the “Oprah effect” extends to influencing the outcome of a presidential race remains to be seen, but there are already signs of backlash from her audience.
See also
en Delia effect
en eponyms