Superstitial

superstitial English Noun en advertising often capitalized sometimes used attributively A proprietary standard in online advertising created by Unicast, featuring animation and interactivity; advertising produced under this standard. en 2003 June K. M. Ribisl The Potential of the Internet as a Medium to Encourage and Discourage Youth Tobacco Use Tobacco Control 12 i55 Over 10% of viewers have visited the truth site through one of these Superstitial ads. en Sept 19 2005 Gavin O'Malley http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=34213 Pace Thyself MediaPost 12 Aug 2011 [T]he value of superstitials, say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago. en April 24 2006 Pam Stein Innovative Media Plans https://web.archive.org/web/20131114161143/http://www.imediaconnection.com/content/9210.asp iMEDIA Connection 12 Aug. 2011 A revolutionary new idea can eventually become a mainstay in our media options. For example, I executed the first Unicast superstitial back in 1998 to promote the Universal Pictures movie “The Mummy.” References