Massenmarketing

German Etymology de :af Masse<t:mass> -n- Marketing<t:marketing> de Masse -n- Marketing mass marketing Pronunciation de [ˈmasn̩ˌmaʁkətɪŋ] de Mas sen mar ke ting Noun n de marketing economics mass marketing, undifferentiated marketing a strategy in which a company ignores market segment differences and appeals to the whole market with one offer or one strategy de In der Ära des Massenmarketings reichte ein einziges Werbeformat aus, um fast die gesamte Bevölkerung zu erreichen. In the era of mass marketing, a single advertising format was enough to reach almost the entire population. de Das klassische Massenmarketing verliert in Zeiten hochgradig individualisierter Kundenbedürfnisse zunehmend an Bedeutung. Classic mass marketing is increasingly losing importance in times of highly individualized customer needs. Declension n Synonyms de undifferenziertes Marketing undifferentiated marketing de Schrotflinten-Taktik shotgun approach; colloquial/metaphorical Antonyms de Marktsegmentierung market segmentation de Nischenmarketing niche marketing de Zielgruppenmarketing target group marketing Hypernyms de Marketingstrategie marketing strategy de Absatzstrategie sales strategy Coordinate terms de Alleinstellungsmerkmal often less pronounced in mass marketing than in niche strategies de Marktpositionierung the broad positioning of a mass-market brand de Skaleneffekt the primary economic driver of mass marketing de Standardisierung the prerequisite for mass production and marketing Related terms de massenhaft en masse/massive de Massenware mass-produced goods References Massenmarketing Massenmarketing