411 REFERENCE · Wiktionary
Pepsi paradox
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Proper noun
1
en rare The statistical and psychological observation that a person is prone to prefer Coca-Cola over Pepsi when they have labels, but prone to prefer Pepsi over Coca-Cola when they are unlabelled.
en Psychology Statistics