411 REFERENCE · Wiktionary
Gruen transfer
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Etymology
en Austrian-American architect Victor Gruen = 1903 1980.
Proper noun
1
The change that occurs when a consumer who has entered a shopping mall or store with a specific purchase in mind becomes susceptible to making impulse buys as a result of an intentionally confusing layout.
en Gruen effect
en 2017 Leonardo Zuccaro Marchi Margaret Crawford The Heart of the City: Legacy and Complexity of a Modern Design Idea Routledge 9781317029199 https://books.google.com/books?id=a9NBDwAAQBAJ&pg=PT120&dq=%22Gruen+transfer%22&hl=&cd=3&source=gbs_api#v=onepage&q=%22Gruen%20transfer%22&f=false The Gruen transfer (named after architect Victor Gruen) designates the moment when a ‘destination buyer’, with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait.
Further reading