Rooh Afza

English thumb|250px|A bottle of Rooh Afza. Etymology en inc-hnd ur رُوح اَفْزا - / hi ^रूह ^अफ़ज़ा Soul Refresher. Proper noun 1 en trademark A brand name for a concentrated syrup, commonly diluted with water or milk to create a squash which is widely popular in South Asia; manufactured by the pharmaceutical companies Hamdard India Hamdard Laboratories (India), Hamdard Pakistan Hamdard Laboratories (Waqf) Pakistan, and Hamdard Laboratories (Waqf) Bangladesh. en Sachin Kumar Across South Asia, this sweet drink is synonymous with summertime refreshment w:Hindustan Times https://web.archive.org/web/20180105162229/http://www.hindustantimes.com/business/hamdard-gives-century-old-rooh-afza-a-facelift/story-glWF6VDU3oe14qPHT9zb8J.html 28 June 2010 “Extending Rooh Afza consumption beyond the summer months, the drink is being promoted as an additive to increase at-home sales,” says Arshad Siddiqui, chief marketing officer. ¶ The company, which was established as a small Unani clinic in 1906 in old Delhi, developed Rooh Afza a year later. en Aina Khan How I Learned to Love Rooh Afza, the Pungent Rose Syrup of My Childhood w:Vice https://web.archive.org/web/20231103070228/https://www.vice.com/en/article/d3kxjk/how-i-learned-to-love-rooh-afza-the-pungent-rose-syrup-of-my-childhood 4 June 2018 The Indian subcontinent has been drinking Rooh Afza for over a century.Many South Asian desserts are flavoured with Rooh Afza, including kheer (a milky rice pudding) and falooda, which takes on a rose-coloured tint when its vermicelli and basil seeds are soaked overnight in Rooh Afza. en Sanam Maher In Pakistan, Rooh Afza scents memories and refreshes souls w:Al Jazeera https://web.archive.org/web/20220425195434/https://www.aljazeera.com/features/2022/4/25/in_pakistan-rooh-afza-scents-memories 25 April 2022 Hakim Abdul Majeed named this drink Rooh Afza – the soul refresher.That in the decades to come, Rooh Afza would travel far beyond the lanes of Old Delhi to 37 countries.That moment in Times Square was a bold announcement: Hamdard had global aspirations for Rooh Afza. en Translations brand of concentrated syrup Arabic: ar ^رُوح ^أَفُوزَا f Bengali: bn ^রূহ ^আফজা f Hebrew: he רוּ אַפְזָה Ru Áfza f Hindi: hi ^रूह ^अफ़ज़ा f Japanese: ja ルーアフザ Rū Afuza Russian: ru Рух Афза f Urdu: ur ^رُوح ^اَفْزا f en Bangladesh Beverages India Pakistan South Asia