20% cooler

English Etymology From the 2011 episode Suited for Success, the fourteenth episode of the first season of the animated series My Little Pony: Friendship Is Magic, in which Rainbow Dash says “It needs to be about 20% cooler,” vaguely critiquing one of Rarity (My Little Pony) Rarity's dress designs. Phrase en phr 20% cooler en Internet slang My Little Pony _ fandom slang humorous Used playfully or sarcastically to mock unhelpful creative feedback, critiquing without giving any specifics. Used to describe something that needs to be cooler, suggesting that it lacks the sufficient coolness. Usage notes Can take many variations as a snowclone, replacing either 20% or cooler with a number or another adjective, see X% cooler. Alternative forms en it needs to be 20% cooler en it needs to be about 20% cooler en My Little Pony