411 REFERENCE · Wiktionary
Britwashing
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Noun
-
The deceptive practice of marketing something as British when it is not.
See also
anglicisation
Britification
Englishification
References
Make it British: Britwashing. What is it? and how to avoid it (2019 podcast)
King's Think Tank: Does The Idyllic Supermarket Aisle Exist? How Farmwashing and Britwashing Are Deceiving British Consumers (2024)
en United Kingdom