Pepsi Challenge

English Etymology Derived from marketing promotion by Pepsi, introduced in 1975, in which consumers taste one unlabelled cup of Pepsi and one of Coca-Cola and select which drink they prefer. Noun Pepsi Challenge A comparison between two unlabelled products. en November 27 2010 Billboard http://books.google.com.br/books?id=xGl78gyjknMC&pg=RA8-PA22#v=onepage&q&f=false 0006-2510 122 39 22 Nielsen Business Media, Inc. Consumers need a reason to go into a store and take the “Pepsi Challenge” between the cheaper headphones and the higher-quality ones.