411 REFERENCE · Wiktionary
AI washing
Reference material by Wiktionary contributors. This retains its source identity and is not 411 news reporting.
English
Alternative forms
en AI-washing
Etymology
From en AI -wash -ing.
Noun
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The deceptive marketing of a product or a service by overstating its use of artificial intelligence.
The use of artificial intelligence as an excuse for corporate measures such as layoffs.
en Pinterest laying off 15% of workforce as part of AI push; stock plummets Annie Palmer Jan 27 2026 w:CNBC https://www.cnbc.com/2026/01/27/pinterest-layoffs-stock-ai.html Some experts have questioned whether the technology is the real source of the job reductions, saying some companies could be “AI-washing,” or blaming layoffs on the new technology to cover up cost-cutting efforts or other issues with their businesses. https://web.archive.org/web/20260211214315/https://www.cnbc.com/2026/01/27/pinterest-layoffs-stock-ai.html