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Håkan Håkansson
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Håkan Håkansson (born 1947) is a Swedish organizational theorist, and Professor of International Management at the BI Norwegian Business School, known for his work on business networks.
Quotes
In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interaction between and within each company. The marketers' and buyers' task in this case may have more to do with maintaining these relationships than with making a straightforward sale or purchase.
H. Hakansson (1982), International Marketing and Purchasing of Industrial Goods: An Interaction Approach. London: John Wiley and Sons, p. 14; as cited in : Christian Homburg (2001, 16)
External links
Category:Living people
Category:Academics from Sweden
Category:Economists from Sweden
Category:Business theorists from Sweden
Category:1947 births