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Jason Njoku
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Jason Chukwuma Njoku (born 11 December 1980) is a British-Nigerian businessman, film producer, and startup investor. He is best known as the co-founder and CEO of iROKOtv, a prominent video-on-demand service showcasing Nollywood cinema. Forbes recognized him as one of the "Ten Young African Millionaires to Watch" in 2012.
Quotes
Most people abandon ideas too early. I think that's a very dangerous thing. It's all about patience. These things take time.
Business mindset profile, documented via BusinessDay Nigeria (July 2026).
There are emerging markets. Then there is Africa. And within Africa there is this place called Nigeria. And she is very very very different. To anywhere. Her people are different. Their ways are different.
Assessing macro-economic environments and localized business models, quoted in BusinessDay Nigeria.
I think it’s the fact that we’ve continued to listen to our customers to find out what works best for them, on every aspect of iROKOtv – what content they love, what stars they want to see, how much they can afford, how they interact with iROKOtv, and so forth. As a movie platform, we’ve evolved with our customers which has seen our subscriber numbers grow, most notably in Nigeria.
Jason Njoku speaks on growth of IrokoTv
The content. Especially original TV series. ROK has single-handedly reinvented TV series in Nigeria, by bringing Nollywood production values and headline stars to a format which was a little tired. We’ve invested time and money in developing strong storylines, great scripts, equipment that brings a really professional feel to what we produce. We have also worked with some of the industry’s most respected creative talent [producers, script writers, directors] as well as brought on some genuinely exciting new talent.
Jason Njoku speaks on growth of IrokoTv
I'd be interested to hear who ‘the many’ you mention actually are. Our fans love our content, as do our partners across Africa and around the world, who we sell ROK content too. In fact, one of the main issues we have is really keeping supply up with demand. We still have people crying for another season of Festac Town, which was our first full production,
Who knows? I never once saw myself working for ‘the man’. It would 100% have been something to do with the internet, of that I’m sure.
External links
Category:1980 births
Category:Living people