Ndukwe Onuoha

Ndukwe Onuoha is a Nigerian-born British poet and politician. He made history as the first African councilor on the Derby City council. Quotes I’m always interested in seeing the power of an insight to make an idea so simple and easy to understand that even across different cultures, it still resonates with the Target Audience. That will have to be the ‘it’s a Skoda, serious’ by Skoda. I was amazed that a brand would take something as serious as a negative brand perception and turn it into something to laugh about. I think that Nigerian brands ought to learn to laugh at themselves a little bit – for starters. I’m not a fan of clients/brands creating in-house ‘creative departments’ for the simple reason that I don’t believe that someone is going to have enough balls to disagree with the boss – especially when the said boss has reached a conclusion concerning consumer insights (usually gleaned from a six-year-old daughter) or big idea. Great ideas are born when clients and agencies collaborate, not when one is taking orders from the other. As soon as I get to a place, it becomes the present favourite. When it comes to traveling, I’m like a child with a new, shiny toy.