Val Gooding

Val Gooding CBE was Chief Executive of Bupa, from 1998 to May 2008. She was appointed a CBE for services to business in 2002.She has been credited various entrepreneur awards since her Executiveship. Fortune magazine calls her one of the most successful women.She was named as the highest earning female executive in Britain during 2004, being paid more than £1.4 million in salary and bonuses. Quotes It is a practical statement and something we try to live by because it can only mean something if it is adopted by the front line. It has a bearing on everything, from how our corporate strategy is driven to how we decide agenda items for meetings, because we are focused on making the customer the centre of everything. It is one way of taking people right to the heart of what the business is about," If people find Bupa to be an uncompassionate machine, then our strategy has failed and we have wasted our marketing money." External links Category:Living people Category:entrepreneurs Category:Businesswomen from the United Kingdom Category:Commanders of the Order of the British Empire