Nicole LaPointe Jameson

Nicole LaPointe Jameson (born April 11, 1994) is an American businesswoman who last served as the CEO of esports organization Evil Geniuses from 2019 to 2023. Quotes “I have equity in EG, so I’ll always have some peripheral relationship But trying to make sure everyone’s stable, and that I’m not a blocker to anyone feeling empowered to go into the next stage of EG, is my priority. “I came in more macro, to turn around a back-end business that wasn’t working. And the infrastructure, the title diversification — putting the brand back on the road map, I think, has been done. And nothing has been done perfectly, but I’m proud of where we’ve come, versus where we were. And now, the name of the game is what’s the next evolution of revenue growth, revenue diversification and innovation, because I think the world knows just functioning and monetizing as an esports team today doesn’t work. So I’m super excited to pass the torch to my long-time right hand, our revenue brain. [https://digiday.com/marketing/evil-geniuses-ceo-nicole-lapointe-jameson-is-officially-stepping-down/ On the timing of LaPointe Jameson’s departure: “I’m biased, but coming from a private equity mindset, I’ve always got downside risk and a P-and-L focus, sometimes to a fault And I think we’ve made changes over the past year and a half. We’ve been really thoughtful on how to face a poor market turn for our space for a while now. So we are actually strong in our partnership position [https://digiday.com/marketing/evil-geniuses-ceo-nicole-lapointe-jameson-is-officially-stepping-down/ On the timing of LaPointe Jameson’s departure: I definitely think I was naive to the realities of esports. Esports might be a smaller pond in the grand scheme of the universe, but our community is definitely engaged, and expects direct communication and access, and being a ‘public face’ — I’m using air quotes — in this space was not something I planned for, was not classically trained in. But it was a good learning opportunity, and I took the responsibility of being a public face seriously. For any public face in any business, there’s always criticisms, myself definitely not excluded from that. But it’s clear to me that me being a face in the space mattered positively to a lot of people, and that’s something I’m so grateful for.” On LaPointe Jameson’s role as a public figure within the esports industry: “Certainly not a factor. We — myself or EG — have still not received any actual complaints from Danny or his family around this. Danny even posted on Twitter himself that he did not feel mistreated and had a good experience. So I know that’s been a divide; I know people want an apology. But, as of now, I have nothing to apologize for.” On the role of the Danny controversy in Jameson’s decision to step down “Everything’s for sale, for the right price. This is a space that needs to think differently around structure. I’ll use 100 Thieves as a great example — they have diversified their revenue by building and buying components that are market decorrelated to esports but don’t cannibalize their core. There’s always opportunities; we’re always looking. Right now, I can say that the plan going forward will definitely be Chris and the board’s call, but I don’t think the open-mindedness to good opportunities will ever change.” On whether Evil Geniuses is looking to sell its League of Legends Championship Series franchise External link Category: living people Category:Women born in the 1990s Category:Businesswomen from the United States