Hilda Moraa

Hilda Moora is an award-winning Kenyan innovator and author with a mission to empower African entrepreneurs. She is the Founder and CEO of Pezesha, a digital lending infrastructure for Small & Medium Businesses (SMBs) and African institutions. At Pezesha, Hilda has helped build a holistic digital financial trust infrastructure providing affordable working capital to financially excluded SMEs. In 2018, Quartz Africa listed Hilda among the top 30 innovators in Africa. Quotes “By resolving the issue of small and medium enterprises securing working capital and gaining a credit score, I believe we can equip business owners with assets so they can compete and trade on a national scale." More investment going to women-led businesses across the continent will result not only in more diversity but increased returns on investment and improved economies. This is the only way to drive long-term prosperity for Africa. Finally, in terms of opportunities, as we celebrate International Women’s Day this month, there is more of a need to accelerate support to women entrepreneurs in Africa than ever before. Even if you cannot understand what is unfolding right now, have an unshakeable sense of trust that the reason that this is happening is because circumstances are rearranging for your higher good. Africa’s inequalities are the root cause of Africa’s multidimensional challenges. My journey at Pezesha has been about solving this puzzle with purpose and conviction- bringing meaningful financial inclusion that creates disproportionate Pan African impact. With initiatives like eTrade for Women, I will be able to inspire and impact more women to drive purposeful entrepreneurship in STEM and join me in shrinking these inequalities once and for all. External links