Rory Sutherland

Rory Sutherland (born 12 November 1965) is a British advertising executive. He is the vice chairman of the Ogilvy & Mather group of companies. He writes a fortnightly column in The Spectator and has written several books, including Alchemy: The Power of Ideas That Don't Make Sense. Quotes 20% of bees...ignore the waggle dance. Their purpose is to have a high chance of a failed journey, but a small chance of a massive shareable upside. “It’s the mistake EVERY business makes” Rory Sutherland on Nudge Podcast (5:57) Archived Most company mergers fail, so let's not be absolutely naive about the benefits of scale. “It’s the mistake EVERY business makes” Rory Sutherland on Nudge Podcast (26:17) Archived The greater value of digital to the wider organisation may be experimentation. It may be discovering things about human behaviour and preferences. Rory Sutherland: Digital’s greatest value is in exploration, not efficiency Archived There’s always a trade off between short-term efficiency through exploiting what you already know, and long-term resilience and success through exploring what you don’t yet know or finding out what’s changed. Rory Sutherland: Digital’s greatest value is in exploration, not efficiency Archived This is obviously biased, [but] I think financial and procurement entities are a bit dodgy. They can always claim the credit for a reduction in cost, but they never get blamed for a missed opportunity. Does that seem fair? Rory Sutherland: Digital’s greatest value is in exploration, not efficiency Archived All Elon needs to do is create a solar-charged Tesla motorhome or trailer with a 200kWh battery, Starlink internet access and an incinerator toilet and this separation of house and land ownership becomes feasible. Woodlands, carparks, farms — all become potential residential land. You can deliver a home in a day, rather than months. You can manufacture them in the way we make cars, as Buckminster Fuller always intended. And you can move house without moving out of your house. Elon Musk can solve the housing crisis Archived I would argue that there is no objective perception of value whatsoever. Our valuation of something is internally constructed. It’s a product of internal perception and is, therefore, the product of mental processes which are highly influenced by context…Nothing is context-independent and, therefore, nothing can be completely marketing-free. Marketing Expert Answers Marketing Questions From The Internet (6:57) Archived Quite simply, the experience of adopting any new technology is the opposite of having children. Children are a massive pain to begin with, but 20 years later they finally become entertaining and useful; technology is often entertaining and useful to begin with, but 20 years later it becomes a massive pain. Nothing beats a 1980s brick phone Archived External links Rory Sutherland (advertising executive) Category:Businesspeople from Wales Category:Columnists from Wales Category:Non-fiction authors from Wales Category:University of Cambridge alumni Category:1965 births Category:Living people