Advertising slogans

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Quotes SloganProductor CompanyFirstuseAuthor or Agency(if known)Source and notesA Better Life, A Better World.Panasonic2013 Rien Segers, Multinational Management: A Casebook on Asia's Global Market Leaders (2016).A better way forward.Michelin C. Richard Weylman, The Power of Why: Breaking Out in a Competitive Marketplace (2013).A diamond is forever.DeBeers1948N.W. Ayer & SonSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 129.A little dab'll do ya!Brylcreem Susan Wilson, One Good Dog (2010), p. 296.A mind is a terrible thing to waste.United Negro College Fund1970sYoung & RubicamGeorge R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10.All in or Nothing.Adidas Darren Woolley, Top 50 Marketing Management Posts of 2015 (2015)Always Coca Cola.Coca-Cola1993 Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2000), p. 398.Always low prices. Always.Walmart Bob Ortega, In Sam We Trust: The Untold Story of Sam Walton and how Wal-Mart is Devouring the World (1999), p. 268.An apple a day keeps the doctor away.Apples1900s Michael Pollan, The Botany of Desire (Random House, 2001), 0375501290, p. 22, cf. pp. 9 & 50.An idea can change your life.Idea Cellular K. Rama Moahana Rao, Services Marketing (2011), p. 341Aren't You Hungry for Burger King now?Burger King1982 Steven C. Hayes, Kirk D. Strosahl, Kelly G. Wilson, Acceptance and Commitment Therapy, Second Edition: The Process and Practice of Mindful Change (2011), p. 54At the A&P, we watch our P's and Q's.A&P Crain Books, Advertising Age Yearbook (1981), p. 175Be all that you can be.United States Army1981-2001N. W. AyerCraig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50.Be more.PBS Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 256.Be moved.Sony Stuart D.B. Picken, Historical Dictionary of Japanese Business (2016)Be There!NBC1983 Channel 62 in the "Weird Al" Yankovic movie UHF uses "Be there!" in a commercial. The audio commentary specifically states that NBC had that for their catchphrase.Beanz Meanz Heinz.Heinz Baked Beans Adrian Mackay, The Fundamentals of Advertising (1999), p. 194.Because you can't fist fight tyrannyNational Rifle Association How the NRA conquered Washington and abandoned gun owners like me Matt Valentine The Washington Post Chicago Tribune June 19, 2017 https://www.chicagotribune.com/news/opinion/commentary/ct-nra-washington-gun-lobby-20170619-story.htmlBetter sound through research.Bose Corporation Carolyn Handa, The Multimediated Rhetoric of the Internet: Digital Fusion (2013), p. 97.Between love and madness lies Obsession.Calvin Klein's Obsession1985 Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.Breakfast of Champions Wheaties1935Blackett-Sample-GummertLater "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product."Built to be as Tough as the Mission Ahead DPMS Panther Arms 2013 Freedom Group’s Militarized Marketing Violence Policy Center 5 http://www.vpc.org/studies/freedomgroup.pdfBuy Opera today! And make this banner go away! Opera Gary P. Schneider, ‎Jessica Evans, New Perspectives on the Internet, Introductory (2006), p. 90.Cabinets fit for royalty, but affordable for all!Kitchen Cabinet Kings2011Anthony SaladinoJames R. Gregory, The Best of Advertising Slogans: Best Practices in Corporate Building (2011), p. 23.Cable. It's not just more choice, it's your choice.Council for Cable Information1984 National Federation of Local Cable Programmers, Community Television Review - Volume 9 (1986), p. 35.Challenge everything.EA Games Casey O'Donnell, Developer's Dilemma: The Secret World of Videogame Creators (2014), p. 159.Choose freedom.Toshiba Lionel Salem, The Handbook of Slogans: The World's Most Popular Slogans and the Stories Behind Them‎ (2012).Coca-Cola. Enjoy!Coca-Cola2000 Meenakshi Radhakrishnan-Swami, Stratagem: Cases on Retail, Products, Services, and Trends (2007), p. 87.Coke is it!Coca-Cola1982 Jeffrey J. Fox, How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register (2003), p. 60.Come Home to NBC.NBC1986 Robert Basil, Not Necessarily the New Age: Critical Essays‎ (1988), p. 284.Compartida, la vida es más.Movistar Jara Calles Hidalgo, Literatura de la nuevas tecnologías (2012).Connecting Aspirations.Tata Motors Motoring World: April 2018 (2018)Connecting People.Nokia1992 Dan Steinbock, Winning Across Global Markets: How Nokia Creates Strategic Advantage in a Fast-Changing World (2010), p. 73.Consider your man card reissued. Bushmaster XM-15 2010-2012 Bushmaster Firearms, Your Man Card Is Revoked Hamilton Nolan Gawker December 17, 2012 September 22, 2018 http://gawker.com/5969150/bushmaster-firearms-your-man-card-is-revoked; Bloomberg News San Francisco Chronicle Guns, private equity and the legacy of Newtown Joe Nocera w:Joe Nocera March 14, 2018 March 17, 2019 https://www.sfgate.com/opinion/article/Guns-private-equity-and-the-legacy-of-Newtown-12752581.phpCréative technologiqueCitroën Gérald Mazzalovo, Brand Aesthetics (2012)Das Auto.Volkswagen Margo Berman, The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy (2012).Did somebody say McDonald's? McDonald's1997DDB Needham, an affiliate of DDB WorldwideGale Group, Major Marketing Campaigns Annual 2‎ (1999), p. 243.Digital Dream Kids.Sony1996-2001 John Nathan, Sony (1999)Digitally yours.LG Corporation Sanjay Srivastava, Cases in Management (2011)Do me a favour... plug me into a Sega.Sega Sam Pettus, ‎David Munoz, ‎Kevin Williams, Service Games: The Rise and Fall of SEGA: Enhanced Edition (2013), p. 429.Do more, feel better, live longer.GlaxoSmithKline Anistasia Miller, ‎Jared Brown, Creative Solutions: Logos: Making a Strong Mark (2004). p. 82.Do the Dew.Mountain Dew1996 Arch G. Woodside, Case Study Research: Theory, Methods, Practice (2010), p. 48.Do what tastes right.Wendy's Geoffrey Paul Lantos, Consumer Behavior in Action: Real-life Applications for Marketing Managers (2015), p. 251.Do you have the bunny inside?Energizer Linda D. Hall, Brands and Their Companies: Consumer Products and Their Manufacturers with Addresses and Phone Numbers (2006), p. 521.Do you...Yahoo!?Yahoo!1996 Kevin Lane Keller, Best Practice Cases in Branding: Lessons from the World's Strongest Brands (2008), p. 251.Don't Crack Under Pressure.TAG Heuer Jewelers' Circular-keystone: JCK (1995).Don't just book it, Thomas Cook it.Thomas Cook1984 http://www.travelweekly.co.uk/articles/29831/dont-just-book-itthomas-cook-it-slogan-returns-after-15-year-gap Don't just book it, Thomas Cook it slogan returns after a 15-year gap Travel Weekly 26 December 2008 23 September 2019Drive your Ambition.Mitsubishi CARNEWS一手車訊2018/12月號(NO.336): 誰敢來踩界？Nissan Kicks vs. Honda HR-V (2018)Driving emotion.Hankook Tire Fern L. Johnson, Imaging in Advertising: Verbal and Visual Codes of Commerce (2012).Dubba Dubba WB.The WB1996 N. Gregory Mankiw, Principles of Microeconomics: Volume 1 (1998), p. 136.Easy, breezy, beautiful, CoverGirl.CoverGirl1997 Gary M. Armstrong, Philip Kotler, Marketing: An Introduction (2009), p. 133.Eat Fresh.Subway2000 Margo Berman, Street-Smart Advertising: How to Win the Battle of the Buzz (2010), p. 189.Eat Healthy. Think BetterBritannia1997Sunil AlaghAnand Halve, Planning for Power Advertising: A User's Manual for Students and Practitioners (2005), p. 244.Eat Mor Chikin!Chick-fil-A1995 The Richards Group, Atlanta PRNewswire‎ (1995).Empowering Financial Institutions Globally.iFlex Solutions Dan Ramsey, ‎Stephen Windhaus, The Everything Business Plan Book with CD: All You Need to Succeed in a New Or Growing Business (2009), p. 40.Enjoyneering.SEAT Jan-Benedict Steenkamp, Global Brand Strategy: World-wise Marketing in the Age of Branding (2017).Expect more, pay less.Target Keith Barton, Reflections from a Business Coach (2008), p. 187.Every bubble's passed its fizzical.Corona Ron Norman, ‎Anne Watkiss, A2 English Language for AQA B (2001), p. 70.Every kiss begins with KayKay Jewelers Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In (2006), p. 167.Everywhere you want to be.Visa Patrick E. Murphy, Gene R. Laczniak, Fiona Harris, Ethics in Marketing: International cases and perspectives (2016).Excellence. Simply Delivered.DHL Po Chung, Roger Bowie, DHL From Startup to Global Upstart‎ (2017).Feel WelcomeAccorHotels Michael N. Chibli, Modern Hotel Operations Management (2017), p. 79.Find new roadsChevrolet O. C. Ferrell, Thomas W. Speh, Marketing Strategy, Loose-Leaf Version (2017)Food, folks and fun.McDonald's1990 Andrew Benett, Ann O'Reilly, Cavas Gobhai, Greg Welch, Good for Business: The Rise of the Conscious Corporation (2009), p. 74.Forever FasterPuma Aaron C.T. Smith, Bob Stewart, Introduction to Sport Marketing: Second edition‎ (2014), p. 209.First in Home Improvement!The Home Depot1999 Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.Forces of opposition, bow down. Bushmaster ACR 2013 The Most Wanted Gun in America Natasha Singer February 2, 2013 October 5, 2018 The New York Times https://www.nytimes.com/2013/02/03/business/the-ar-15-the-most-wanted-gun-in-america.html; Bloomberg News San Francisco Chronicle Guns, private equity and the legacy of Newtown Joe Nocera w:Joe Nocera March 14, 2018 March 17, 2019 https://www.sfgate.com/opinion/article/Guns-private-equity-and-the-legacy-of-Newtown-12752581.phpFreedom's safest placeNational Rifle Association Ackerman McQueenSecrecy, Self-Dealing, and Greed at the N.R.A. Mike Spies April 17, 2019 The New Yorker https://www.newyorker.com/news/news-desk/secrecy-self-dealing-and-greed-at-the-nraGather 'round the good stuff.Pizza Hut John Doyle, Unbidden Persuaders (2005), p. 57.Get N or get out.Nintendo 64 Dominic Arsenault, Super Power, Spoony Bards, and Silverware: The Super Nintendo Entertainment System (2017), p. 34.Get the door, it's Domino's!Domino's Pizza Ford Saeks, Marketing Magic (2005), p. 16.Gets you back where you belong.Farmers Insurance Group Laura E. Whiteley, International Directory of Company Histories - Volume 25 (1999), p. 154.Give me a break,give me a break;break me off a piece of thatKit Kat barKit Kat1986Ken Shuldman (lyrics) and Michael A. Levine (music), DDB WorldwideJoe Tracy, Web Marketing Applied‎ (2000), p. 187.Globo e você, tudo a ver.Rede Globo1991 Guilherme Jorge de Rezende, Telejornalismo no Brasil: Um Perfil Editorial (2000), p. 37.Go Further.Ford Ann Handley, Everybody Writes.: Your Go-To Guide to Creating Ridiculously Good Content (2014)Good Food, Good Life.Nestlé Helmut Maucher, Fredmund Malik, Farsam Farschtschian, Maucher and Malik on Management: Maxims of Corporate Management - Best of Maucher's Speeches, Essays and Interviews (2013).Good times start here.JCB Essvale Corporation Limited, Business Knowledge for IT in Retail Banking: A Complete Handbook for IT Professionals (2007).Good to the last drop.Maxwell House coffee1926Allegedly coined by Theodore Roosevelt in 1907, although the claim is dubious; adopted as Maxwell House's tagline in 1926.Isaac E. Lambert, The Public Accepts: Stories Behind Famous Trade-marks, Names and Slogans‎ (1941), p. 35.Good things happen when Home Depot comes to town.The Home Depot1993 Chris Roush, Inside Home Depot: How One Company Revolutionized an Industry Through the Relentless Pursuit of Growth. (1999), p. 130.Got Milk?Cow's milk (for the California Milk Processor Board)1993Goodby Silverstein & PartnersMargo Berman, Robyn Blakeman, The Brains Behind Great Ad Campaigns (2009), p. 160.Grande taste. Loco value.Taco Bell Alcántara-Pilar, Juan Miguel, Analyzing the Cultural Diversity of Consumers in the Global Marketplace (2015), p. 290.Growing and protecting your wealth.Prudential Financial Noel Capon, The Marketing Mavens (2007), p. 247.Have it your way.Burger King1973BBDOAl Ries, Jack Trout, Marketing Warfare (2005), p. 159.Have you had your break today?McDonald's1995Tena ClarkSheri McMillan, The Successful Trainer's Guide to Marketing (2001), p. 33.Have You Met Life Today?Metropolitan Life2001 Bonnie L. Drewniany, A. Jerome Jewler, Creative Strategy in Advertising (2007), p. 139.Hello Tosh, gotta Toshiba?Toshiba1984 Alan Bullock, ‎Stephen Trombley, The Norton Dictionary of Modern Thought‎ (1999), p. 11.Home of the Whopper.Burger King1957 Al Ries, Jack Trout, Marketing Warfare (2005), p. 163.I can't believe I ate the whole thing.Alka Seltzerc. 1970 Daniel M. Shea, ‎Brian M. Harward, Presidential Campaigns: Documents Decoded (2013), p. 102.I want my MTV.MTV George LoisMark Tungate, Media Monoliths: How Great Media Brands Thrive and Survive‎ (2004), p. 41.I vant to eat your cereal!Count Chocula Andrews McMeel Publishing, From Abba to Zoom: A Pop Culture Encyclopedia of the Late 20th Century‎ (2005), p. 97.I'd walk a mile for a Camel.Camel cigarettes1921 Henry Hobhouse, Seeds of Wealth: Five Plants That Made Men Rich‎ (2006), p. 226.I'm lovin' it.McDonald's2003Heye & Partner, an affiliate of DDB WorldwideTom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In‎ (2006), p. 293.I'm not only the Hair Club president, but I'm also a client. HairClub 1986 Sy Sperling Hair Club For Men commercial, 1986 et al., Sterling was the president. https://www.youtube.com/watch?v=IuRLGdGnqSU Hair Club Commercial - (1986) I'm Also a Client (:60) - YouTube 31 May 2015 1986 I'm thinking Arby's.Arby's Jim Osterman, Excellence in Brand Advertising (2007), p. 128.Ideas for life.Panasonic2003-2013 Rien Segers, Multinational Management: A Casebook on Asia's Global Market Leaders (2016).If it doesn't get all over the place, it doesn't belong in your face.Carl's Jr. James Alburger, The Art of Voice Acting: The Craft and Business of Performing for Voiceover (2010), p. 126.If it's in the game, it's in the game!EA Sports Patrick Hickey, Jr., The Minds Behind the Games: Interviews with Cult and Classic Video Game Developers (2018), p. 179.If PBS doesn't do it, who will?PBS Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 253.Imagination at Work.General Electric Mike Symes, Light Your Firebrand (2011), p. 122.Improving home improvement.Lowe's Jesko Perrey, ‎Dennis Spillecke, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (2011), p. 45.Ingenuity for LifeSiemens Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria, Driving Customer Appeal Through the Use of Emotional Branding (2017)Innovation that excites.Nissan Luke Sullivan, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads (2016).Inspire the Next.Hitachi Sharad Sarin, Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (2015).Inspired Living.Haier Paul Hong, YoungWon Park, Building Network Capabilities in Turbulent Competitive Environments (2014).Intelligence everywhere.Motorola Michael Carrithers, Culture, Rhetoric, and the Vicissitudes of Life (2009), p. 142.Is it live, or is it Memorex?Memorex video cassettes1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174.It's a good time for the great taste of McDonald's.McDonald's1984 Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (2011), p. 138.It's a Sony.Sony1981-2001 Stephan Schwartz, Der Stellenwert interkurtureller Kompetenz: Personalentwicklung als Bestandteil internationaler Marketingstrategien in deutschen Großunternehmen (1998).It's in there!Prego Robert McMath, What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped (2011)It's in the game!EA Sports Windy Dees, ‎Patrick Walsh, ‎Chad D. McEvoy, Sport Marketing (2022), p. 147.It's just made for you.Taco Bell Tina Grant, International Directory of Company Histories, Volume 74 (2006), p. 332.It's my way.Subway1990 Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456.It pays to advertise!Advertisements1920sDorothy L. Sayers for S.H. Benson'sMitzi Brunsdale, Dorothy L. Sayers (1990), p. 94.It takes a licking and keeps on ticking.Timex Corporation1956 William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21.It takes a tough man to make a tender chicken.Perdue1972Scali, McCabe & SlovesRobert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.It wouldn't be home without Hellmann's.Hellmann's Janice Jorgensen, Encyclopedia of Consumer Brands: Consumable Products (1994), p. 253.It's the Internet that logs onto you.SBC-Yahoo! DSL Jonathan Gabay, Gabay's Copywriters' Compendium - Revised & Updated Edition (2006), p. 598.It's finger lickin' good.KFC Jacky Tai, Get a Name!: 10 Rules to Create A Great Brand Name (2010), p. 281.It's Your ABC.Australian Broadcasting Corporation1993 Humphrey McQueen, Temper Democratic: How Exceptional is Australia?‎ (1998), p. 95.Ivory Soap - 9944/100% Pure.Ivory Soap1882Unknown employee of Procter & GambleJulian Lewis Watkins, The 100 Greatest Advertisements: Who Wrote Them and What They Did‎ (1959), p. 7.Just Do It.Nike1988Wieden & KennedyRobert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151.La meccanica delle emozioni.Alfa Romeo Alessandro Martemucci, Lean Marketing & Sales. Oltre i prodotto: vendere soluzioni (2018).Leading Innovation.Toshiba Graham Dickson, Bill Tholl, Bringing Leadership to Life in Health: LEADS in a Caring Environment (2014).Let the good times roll.Kawasaki Michael Fields, Twin River II (2014)Let's build something together.Lowe's Rob Eagar, Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity (2012), p. 41.Let's Make Things Better.Philips Michiel Maandag, Liisa Puolakka, The Only Book You Will Ever Need on Branding: to start, run and grow your business (2014)Life's GoodLG Corporation (August 3, 2018) by Tegan Jones, GizmodoLife is short. Stay awake for it!Caribou Coffee Brook Noel, Good Morning: 365 Positive Ways to Start Your Day (2008), p. 42.Life tastes good.Coca-Cola2001 Shel Holtz, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (2002). p. 174.Like a good neighbor, State Farm is there.State Farm Insurance1971DDB WorldwideRichard Jackson Harris, A Cognitive Psychology of Mass Communication‎ (2004), p. 100.Like.No.Other.Sony Nelly Nailatie Ma'arif, The Power of Marketing (2008), p. 312.Lipsmackin', thirstquenchin', acetastin', motivatin', goodbuzzin', cooltalkin', highwalkin', fastlivin', evergivin', coolfizzin' Pepsi.Pepsi1973 Peter Gilbert, My Old Man's A Busman (2014), p. 145.Live Mas.Taco Bell2012 Arthur Asa Berger, Dictionary of Advertising and Marketing Concepts (2013), p. 127.Low prices are just the beginning.The Home Depot Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.M'm! M'm! Good!Campbell's Soup1931 James R. Gregory, The Best of Branding: Best Practices in Corporate Building (2004), p. 84.make.believe.Sony2009-2014 David A. Aaker, Damien McLoughlin, Strategic Market Management: Global Perspectives (2009).Make It Real.Coca-Cola2005 Patrick Hanlon, Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future (2006), p. 102.Makin' it great!Pizza Hut Lynn Kirkland, Jerry Aldridge, Patricia Kuby, Integrating Environmental Print Across the Curriculum, Pre K-3‎ (2006), p. 41.Maybe she's born with it. Maybe it's Maybelline.Maybelline1991 Robin Andersen, Jonathan Gray, Battleground: The Media‎ (2008), p. 7.McDonald's Today.McDonald's1991 Bernard Davis, ‎Andrew Lockwood, ‎Ioannis Pantelidis, Food and Beverage Management (2012), p. 324.Melts in your mouth, not in your hands.M&Ms1954 Joël Glenn Brenner, The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, (1999), p. 172.More saving. More doing.The Home Depot2009 Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.Motion & Emotion.Peugeot Kyu-ho Hwang, Solongus2: The Land of Rainbow (2015)My McDonald's. McDonald's1997Leo BurnettEric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (2013), p. 50.Never stop improving.Lowe's Louis Boone, ‎David Kurtz, Contemporary Marketing (2015), p. 183.New Thinking. New Possibilities.Hyundai Situn Krushna Sahu, Sunil Kumar Pradhan, Marketing Management: An Indian Prospective (2016).Nick Jr. is Just for Me!Nick Jr.1998 David Buckingham, Small Screens: Television for Children (2002), p. 22.No taxation without representation.American Revolution Samuel P. Huntington, The Third Wave: Democratization in the Late Twentieth Century (1993), p. 65.Nobody can do it like McDonald's can.McDonald's1979 Richard Lederer, Richard Dowis, The Write Way: The Spell Guide to Good Grammar and Usage (1995), p. 202.Nobody does chicken like KFC.KFC Frédéric Beigbeder, Was £9.99 Now £6.99: A Novel (2003), p. 257.Nothing outlasts the Energizer. It keeps going and going and going.Energizer batteries Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45.Not just another AR, but an entirely new rifle platform and complete weapons system - fully configurable for any scenario or environment. SIG MCX 2016 Violence Policy Center http://vpc.org/studies/Sig%20Sauer%20Backgrounder.pdf September 28, 2018 June 2016 Understanding the Sig Sauer MCX Assault Rifle Used in the Orlando Mass ShootingNow Everyone Can Fly.AirAsia Paul Temporai, Asia's Star Brands (2012)Obey your thirst.Sprite Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263.Oh, what a feeling!Toyota1979 Donna Jean Umiker-Sebeok, Marketing and Semiotics: New Directions in the Study of Signs For Sale (1987), p. 524.Once you go Mac, you'll never go back.Apple Inc. David A. LaBonte, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistable (2009), p. 120.Open Happiness.Coca-Cola2009 Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y (2013), p. 226.Pinto leaves you with that warm feeling.Ford Pinto1979J. Walter ThompsonDowie Mark Pinto Madness Mother Jones September 1977 http://motherjones.com/politics/1977/09/pinto-madness December 2, 2018Pizza! Pizza!Little Caesars1979 Arthur Agatston, The South Beach Diet Dining Guide: Your Reference Guide to Restaurants Across America (2005), p. 82.Plop Plop Fizz Fizz. Oh what a relief it is.Alka-Seltzer1978(Jack) Tinker & Partners Alison J. Peterson, "Thomas Dawes, Musician and Jingle Writer, Dies at 64", The New York Times (November 2, 2007).Playing what we want.Jack FM2002 Phylis Johnson, Second Life, Media, and the Other Society (2010), p. 150.Pork. The Other White Meat.National Pork Board1987Bozell, Jacobs, Kenyon & EckhardtPhilip H. Dougherty, "ADVERTISING; Dressing Pork for Success", The New York Times (January 15, 1987).Power Is Nothing Without Control.Pirelli David Coad, Metrosexual, The: Gender, Sexuality, and Sport (2008)Power to Create.Evonik Guia da indústria química brasileira (2009)Power to You.Vodafone Andrew Crane, Dirk Matten, Laura Spence, Corporate Social Responsibility: Readings and Cases in a Global Context (2019)Priceless.MasterCard Paul Springer, Ads to Icons: How Advertising Succeeds in a Multimedia Age (2009)Probably the best lager in the world.Carlsberg1973Saatchi & SaatchiJack S. Blocker, David M. Fahey, Ian R. Tyrrell, Alcohol and Temperance in Modern History: An International Encyclopedia (2003), p. 140.Proud as a Peacock.NBC1979 Alicia Duchak, A-Z of Modern America (2002), p. 220.Pulverising the enemy.Rockstar Games Grand Theft Auto: San Andreas (2004) features a fictional company called Star Balls Demolition. The company itself uses the slogan "Hostes ad pulverem ferire", which is a Latin-translated version of the Rockstar slogan.Put a tiger in your tank.Esso/Exxon Brian Ash, Tiger in Your Tank: The Anatomy of an Advertising Campaign (1969), p. 60.Quality is Our Recipe.Wendy's Robert van Krieken, Celebrity Society (2012), p. 128.Ready to race.KTM Kurt Matzler, Franz Bailom, D. Tschemernjak, Enduring Success: What Top Companies Do Differently (2007)Real.Coca-Cola2003 Lonnie Bell, The Story of Coca-Cola (2003), p. 6.Reliability for Life & Liberty.Smith & Wesson M&P152003 He Made the Gun That Slaughtered Parkland’s Kids Michael Daly February 24, 2018 November 12, 2018 The Daily Beast https://www.thedailybeast.com/he-made-the-gun-that-slaughtered-parklands-kidsRevs your Heart.Yamaha Malcolm Goodman, Sandra M. Digli, Creativity and Strategic Innovation Management Directions for Future Value in Changing Times (2017), p. 220Sega does what Nintendon't.Sega1991 Classic Home Video Games, 1989–1990: A Complete Guide to Sega Genesis, Neo Geo and TurboGrafx-16 Games (2018) by Brett Weiss, McFarland & Company, ISBN: 0786492317 Sharp Minds, Sharp Products.Sharp Philip Theibert, The Most Creative, Escape the Ordinary, Excel at Public Speaking Book Ever: All The Help You Will Ever Need In Giving A Speech (2013), p. 6.Sheer Driving Pleasure.BMW Gilles Lury, The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity (2017), p. 93Simplicity at work, Better by Adobe.Adobe Adweek, L.P., Brandweek - Volume 45 (2004), p. 201.Simply clever.Škoda Auto Hajo Riesenbeck, Jesko Perrey, Power Brands: Measuring, Making, and Managing Brand Success‎ (2009).So easy a caveman can do it.GEICO Laura Lowell, 42 Rules of Marketing (2007), p. 21.Sometimes you feel like a nut, sometimes you don't.Peter Paul Almond Joy & Peter Paul Mounds1953Dancer-Fitzgerald-SampleLinda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60.Taking Care of Business.Office Depot Arthur A. Winters, Peggy Fincher Winters, Carole Paul, Brandstand: Strategies for Retail Brand Building (2003), p. 148.Taste the Rainbow.Skittles Shannon McCabe, Aesthetic Alternative: Hip Hop as Living Art (2011), p. 85.Technology with style.Smeg Rosemary Varley, Retail Product Management: Buying and merchandising (2014).There's always room for Jell-O.Jell-O Frances Lareau, My Polish-American Mother (2011), p. 185.The best or nothing.Mercedes-Benz Axel Uhl, Lars Alexander Gollenia, Business Transformation Essentials (2016).The best part of waking up is Folgers in your cup!Folgers Davis Dyer, ‎Frederick Dalzell, ‎Rowena Olegario, Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble (2004), p. 98.The Best Place for Cartoons.Cartoon Network Cabletelevision Advertising Bureau, Cable Network Profiles: A Comprehensive Sales Guide to Basic Cable Networks (2001), p. 42.The Coke Side of Life.Coca-Cola2006 Jeffrey K. Johnson, American Advertising in Poland: A Study of Cultural Interactions Since 1990 (2008), p. 169.The First Kids' Network.Nickelodeon1985 Gordon L. Berry, Joy Keiko Asamen, Children and Television: Images in a Changing Socio-Cultural World (1993), p. 304.The heart rules. Alpargatas S.A.1985 Topper se relanza como regional (11 June 2009) by Oliver Galak, La NaciónThe Indian Multinational.Videcon Poonia, ‎Virender S, Advertising Management (2010), p. 70.The lion leaps from strength to strength.Peugeot1980s J. Jonathan Gabay, Gabay's Copywriters' Compendium: The Definitive Creative Writer's Guide (2006), p. 602.The mint with the hole.Polo Paul Copley, Marketing Communications Management: Concepts and Theories, Cases and Practices (2004), p. 338.The quest for zero defect.Panasonic J. Alf Bennett, ‎Johan Wilhelm Strydom, Introduction to Travel and Tourism Marketing (2001), p. 21.The pause that refreshes.Coca-Cola1929D'Arcy Co.Edward Collins Bursk, The world of business‎ (1962), p. 335.The perfect experience.JVC John Miltenburg, Manufacturing Strategy: How to Formulate and Implement a Winning Plan (2005), p. 48.The place for TV hits.Nick at Nite Tammy Karten, Marketer's Guide to Media (2001), p. 64.The power of dreams.Honda Adrian Davies, The Globalisation of Corporate Governance: The Challenge of Clashing Cultures (2010), p. 94The Power to Surprise.Kia Motors Andy Nulman, Pow! Right Between the Eyes: Profiting from the Power of Surprise (2009)The saving place.Kmart Michael Francis England, Jewels Found Along the Path of Life (2014), p. 52.The snack that smiles back.Goldfish Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Marketing: Real People, Real Choices (7th Edition) (2010), p. 248.The way a sandwich should be.Subway Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456.The world's local bank.HSBC Philip Kotler, Waldemar Pfoertsch, Ines Michi, B2B Brand Management (2006), p. 102.There is no spit in Cremo!Cremo cigars by American Tobacco1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw, The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, 0-19-502614-4.Think outside the bun.Taco Bell2001 Mark Burtman, Be the Least You Can Be: Getting the Most Out of Your Phentermine Based Weight Loss Program (2008), p. 22Thinking of You.Electrolux Adrian Ryans, Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals (2009).Thousands of possibilities. Get yours.Best Buy Linda G. Tucker, Lockstep and Dance: Images of Black Men in Popular Culture (2007), p. 77To be this good takes AGES, to be this good takes SEGA.Sega Jimmy Russell, 101 Amazing Sega Mega Drive Facts (2013).True love has a color and a name.Cartier Gregory Spencer, Reframing the Soul: How Words Transform Our Faith (2018).Un banco para tus ideas.Banco Santander Paul A. Argenti, Comunicación estratégica (2014).Very funny.TBS2004 Thomas Riggs, Encyclopedia of major marketing campaigns, Volume 2 (2006), p. 1663Vorsprung durch technik.Audi Robert Health, Seducing the Subconscious: The Psychology of Emotional Influence in Advertising (2004), p. 146Way of Life.Suzuki Songqing Li, Identity Constructions in Bilingual Advertising: A Critical Analysis (2018)We do chicken right!KFC John T. Edge, Fried Chicken (2004).We do it all for you.McDonald's1975 Robert Goldman, Reading Ads Socially (1992), p. 97We drink all we can. The rest we sell.Utica Club1965Doyle Dane BernbachArt Direction‎ (1967), p. 133.We're getting there.British Rail1985 Andrew Clare, We're Getting There, Fathom Consulting. September 17, 2009.We've got the touch.CBS1983 Mark Christensen, ‎Cameron Stauth, The Sweeps: Behind the Scenes in Network TV (1984), p. 264.We have the meats.Arby's Will Shelton, Investing In Your Health… You’ll Love The Returns (2017), p. 64.We keep your promises.DHL Jean-Jacques Lambin, Changing Market Relationships in the Internet Age (2008). p. 184.We love to see you smile.McDonald's2000DDB Chicago, an affiliate of DDB WorldwideHoward Cannon, Brian Tarcy, The Complete Idiot's Guide to Starting Your Own Restaurant (2001), p. 138; Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 967-970.What would you do for a Klondike bar?Isaly Dairy Company's Klondike bar1984 Dwain Neilson Esmond, Can You Hear Me Now?: Young Adult Devotional (2004), p. 140.What you want is what you get.McDonald's1992 Richard Perlman, Maureen Pike, Sex Discrimination in the Labour Market: The Case for Comparable Worth (1994), p. 3.When it absolutely, positively, has to be there overnight.Federal Express1982Ally & GarganoSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136.When you're at The Home Depot, you feel right at home.The Home Depot Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32.Where a kid can be a kid.Chuck E. Cheese's Lawrence V. Bolar, Eradicating the Saggy Pants Syndrome in America (2013), p. 11.Where the pets go.Petco Margo Berman, ‎Robyn Blakeman, The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (2009), p. 108.Who could ask for anything more?Toyota1985 Ronald Lampman Watts, Canada: The State of the Federation, 1989 (1989), p. 195.Wir leben autosOpel Arnd Zschiesche, Oliver Carlo Errichiello, Marke ohne Mythos: Das erste ehrliche Markenbuch oder warum so viele Menschen einen MINI brauchen (2013)With a name like Smuckers... it has to be good.Smuckers Cynthia S. Smith, Step-by-step Advertising (1984), p. 74.Yipes! Stripes!Beechnut Fruit Stripe gum c. 1980 David Chagall, Surviving the Media Jungle (1996), p. 7.You can do it. We can help.The Home Depot2003 Larry D. Kelley, Donald W. Jugenheimer, Advertising Account Planning: Planning and Managing an IMC Campaign (2010), p. 126.You can't top the copper top.Duracell Marcel Danesi, Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (2008), p. 104.You deserve a break today.McDonald's1971Needham, Harper & SteersSteve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136.You got 30 minutes.Domino's Pizza2007 Alok Kumar Rai, Customer Relationship Management: Concepts and Cases (2012), p. 229.You're in good hands with Allstate.Allstate Sidney J. Levy, Dennis W. Rook, Brands, Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1999), p. 15.You've got a lot to live, and Pepsi's got a lot to give.Pepsi1969BBDOThomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (1998), p. 179.You got peanut butter in my chocolate!You got chocolate in my peanut butter!(Voiceover) Two great tastes that taste great together.Reese's Peanut Butter Cups1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (2006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather).You never get a second chance to make a first impression.Head & Shoulders 1980s Adapted from Harry Simmons, Successful Sales Management (1952), p. 127. sequences associated with the condition that the product claims to address. Thomas O'Guinn, ‎Chris Allen, ‎Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210.Zoom-Zoom.Mazda Alex Hesz, Bambos Neophytou, Guilt Trip: From Fear to Guilt on the Green Bandwagon (2009). External links Advertising slogan 100+ Greatest Advertising Slogans of All Time Category:Commerce advertising slogans Category:Marketing