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Sarah Nuttall
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Sarah Nuttall is a South African academic and cultural critic who is professor of literary and cultural studies at the University of the Witwatersrand. She was director of the Wits Institute for Social and Economic Research from 2013 to 2022. She has published widely about post-apartheid South Africa, including on topics in literary theory, cultural theory, urban theory, and aesthetics.
Quotes
I loved it but, for the last three years, it had run completely out of control and I was doing 60-hour weeks and more. I’m no spring chicken and frankly the pace was starting to take a serious toll.
They had incredible and infectious energy, commitment and drive. I’ve made some great friends, too. I’ve also written for some very interesting business people and politicians, and you learn such a lot about people’s lives, attitudes and psychology, and about success.
Since 2013, I’d been working very hard and by accident I’d gradually moved away from straight commercial copywriting and into ghostwriting of national-press opinion pieces for business people and politicians. Then broadened out into High-Net-Worth Individuals’ advisory work – sort of high-end PR writing.
The people! Definitely! Any copywriter will know that clients can be unreasonable, demanding and sometimes just a bit mad. And of course in my younger days I had my fair share of bad payers, slow payers, and people who needed a Letter Before Action to decide to open their cheque book.
External links
Category: Living people