Mariah Idrissi

Mariah Idrissi is a British model known for promoting modest fashion. She was the first model to wear a hijab in a major ad campaign, advocating for diversity in the fashion industry. Quotes "We already had this space, like a modest fashion industry of our own, but the mainstream had never recognized it as anything." "We wear hijab all year round... it shouldn't be just a tokenistic thing where it's for a specific moment." "Initially, shooting it, I didn't think anything of it... but it was only until the campaign came out that I realized the impact." "If you see a Muslim woman on a billboard and you recognize the brand... it's opened so many careers for so many more women now." "It's about being true to yourself and wearing what makes you feel comfortable."