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RJ Benjamin
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RJ Benjamin is a South African award-winning vocalist, songwriter, composer, vocal coach, musical director and producer. Ghetto Ruff owner, Lance Stehr, once described him as "the best composer/singer/musician this country [South Africa] has ever produced
Quotes
I think live streamed performances will be a much larger factor for the foreseeable future, but finding a model that makes it a viable income source will be challenge. The relationship though between an audience and a performer cannot be replaced and no doubt innovations will be made possible for live performance. For now that will clearly be for smaller, exclusive audiences. This is not a bad thing because it will drive up tickets prices to be able to view an artist or band in-person while there is limited seating etc.
I think particularly with music performers, lockdown has brought some awareness with regards to earning passive income. If you exclusively earned your living doing corporates and live shows you have definitely been hit harder during lockdown. Musicians who have released content on radio streaming platforms have still been able to have their music earn them money despite being trapped indoors. Session musicians have been able to claim money for sessions they played on through SAMPRA. Radio has been a constant in South Africa and so if you had a catalogue of music or new music spinning on SA radio you most likely earned some royalty income. I think lockdown has forced some awarness on the need to be diverse and make sure as artist you have multiple income streams.
I live my life through music. It drives me everyday because I am always looking for something in the world and in my life to inspire the next creation.
External links
Category:Living people
Category:Singer-songwriters from South Africa
Category:Music producers from South Africa
Category:Composers