Michael Hogg

Michael A. Hogg (born 1954) is an Australian psychologist, and Professor of Social Psychology in the School of Behavioral and Organizational Sciences (SBOS) at Claremont Graduate University Quotes Within image theory (e.g., Beach, 1990; Mitchell & Beach, 1990), it is suggested that important components of decision-making processes are the different “images” that a person may use to evaluate choice options. Images may represent a person's principles, goals, or plans. Decision options may then match or not match these images and be adopted, rejected, considered further, depending on circumstances. Deborah J. Terry, Michael A. Hogg. Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership. 1999 External links Category:Living people Category:Psychologists from Australia