Fikirte Addis

thumb|Fikirte Addis, winner of design contest (5634764627) Fikirte Addis(born August 3, 1981) is an Ethiopian fashion designer and the founder of the Addis Ababa–based label Yefikir Design (often styled Yefikir or YeFikir). Her work is noted for contemporary interpretations of Ethiopian traditional textiles and dress, including hand-woven cotton fabrics produced by local artisans. Quotes It is important for me not to lose the connection I have with my culture, just giving it a modern twist and bringing it to the international fashion arena. The most important thing is to know what you have on your plate and make sure that you prioritize. Psychology is an important part of my life; it has made my life better and broadened my understanding so it affects how I relate to people in general. I get inspiration from the authentic and beautiful Ethiopian culture that always has a unique story to tell and we tailor it to fit the today thought and way of being. Because I am part of the today world, I feel that I am grounded and guided by the beautiful culture and tradition and my journey of finding my balance are the concepts you see in the designs. It is growing and becoming more encouraging now more than ever. The market is becoming more open to innovations and creativity making it possible to spread your wings and stretch the limits of being an artist. Ethiopian fabrics are well known for their sophistication, colorfulness and uniqueness The first thing was getting international exposure and finding out that there is a huge potential market and fashion appetite for traditional Ethiopian clothes. Exposure is the key in building brand awareness. A fashion business has many options of exposure. I see you have participated in fashion week shows both locally and abroad (Caribbean fashion week). Tell us how that exposure impacted your business. External link Category:Living people Category:Women from Ethiopia Category:Fashion designers from Ethiopia Category:Company founders Category:1981 births Category:Businesswomen from Ethiopia Category:Women born in the 1980s