Ife Durosinmi-Etti

Ife Durosinmi-Etti Ife Durosinmi-Etti(born December 6,1988) is a Nigerian business executive and frontrunner in the technology industry. Ifedayo Durosinmi – Etti is an author, entrepreneur, and young global leader with over 10 years of management and leadership experience working in the fashion, marketing and manufacturing industries. She is the proud founder of Herconomy (formerly called AGS Tribe), a community she developed driven by her own experience. Herconomy is a community for empowered women, combined with a financial platform, with a mission to empower women through financial services, capacity building, jobs and networking. She also got into a collaboration with Amazon, in a partnership aimed at getting business funds to the minority female demographic and recruitment. She is the first Nigerian recruitment partner of Amazon. The company also focuses on peer-to-peer recommendations by members, encouraging its member to bring more women to come access grants and capitals. She also focuses on educating women about building their businesses. Quotes "Self-doubt is the biggest quencher of creativity." I have also learnt that as a leader, you have to keep growing and improving yourself to be able to add value to your team and organisation. You also cannot grow in isolation, you need people. Ife on lessons learnt along her journey I was inspired to solve the problem of financial inclusion for women after seeing women I loved going through untold hardship because they weren’t both financially literate and independent. Ife on the inspiration behind her company “We are on a mission to empower women in Nigeria and beyond to be financially independent, thereby contributing to the socio-economic development of their ecosystem.”Ife on the mission of her company “My greatest satisfaction as an entrepreneur is seeing the African woman economically empowered and able to contribute to the growth of her eco-system.” Dear Sis, Go for it! There is no better time to start than now. You need to know that you can be all you want to be, and if any woman has ever achieved her dreams, you too can. You are the next big thing waiting to happen! Ife's advice to African women looking to start a career in Tech My experience as a professional has thought me many things but at the top of my list would by leading with empathy, being visible, building relationships and networking are as important as your skillset for the job. Ife on the perks of her experience So far, we have trained over 80,000 women online and offline, mentored about 500 women, and provided grants to over 50 women-led businesses. Ife speaking on the impact of her initiative in an interview with business day Nigeria. I am passionate about gender equality because I have experienced firsthand what it means to have reduced opportunities in the economic sector during the early days of my career just because I am a woman and more importantly, a woman in Nigeria. I had to work twice as hard to show that I was capable enough to handle projects with large budgets. I also had to work extra hard to show that I could lead a team of diverse people which included men. Ife on her drive for gender inequality and women empowerment Giving women the power to thrive in their business, workplace and life begins when girls enjoy quality education as a critical component, especially in developing countries like Nigeria where girls’ education is often not a high priority. Ife speaking on the importance of empowering women in Africa It is important for us all to work together to unleash the collective power of women everywhere so we can live better lives and at the same time make the world a better place. Ife on the collective power of women to impact society positively Educating girls breaks the cycle of poverty and creates a ripple effect of opportunity that can influence generations to come. It also shows that educating a girl equates to a 10-20% increase in earning potential income that goes back into her family and community. Ife on the importance of educating the African girl child I look forward to seeing a world void of gender inequality and a place where women can be who they want to be without being restricted by factors such as societal expectations, religious barriers, financial limitations and so on. I look forward to building Africa’s first female-focused digital bank that makes it easier for women to succeed. Ife on her vision for women in the near future Other core values we live by respect for each other and collaborate. We cannot do anything on our own, but when we women come together, we will make magic. Ife on the collective power of women I am totally convinced that my purpose is to help more women become financially independent and empowered but it will be difficult to achieve real change if we do not have women at the table creating policies. Ife speaking on her purpose as an individual “We’re building a digital bank for women. But importantly, we understand that women cannot be empowered by bank accounts alone….Community mentorship, opportunities, access to finance – all of that is important for a woman to thrive.” External links