Daniella Shevel

Daniella Shevel is a New York-based, South African and American women's footwear designer and founder of the eponymous shoe brand. Quotes I want women to expect beautiful design and comfort from their shoes without compromise. www.daniellashevel.com We are a designer footwear brand with a hyper-focus on comfort and functionality. voyagela.com Our mission is to cultivate a new way of thinking about the intersection of luxury, design, comfort and sophistication – resetting the standard for designer shoes. voyagela.com Finding a factory was one of the first really big challenges as an outsider to the shoe industry and I had to knock on many doors and hear many nos. Production and inventory planning is a constant game to avoid launching a style that doesn’t perform and drains our cashflow as a small business so we really test and only launch products when we have fully tested them and feel confident in them. We are known for our incredible comfort, triple-layered memory foam padding and exquisite design that molds to your foot with very unique designs inspired a lot from my years of dancing competitively growing up in South Africa. I started the brand out of frustration of not been able to wear high-quality shoes for more than 2 hours during the day before my feet were aching. Comfort wasn’t a consideration. I had to change shoes between meetings, lunches and dinners. External links Category:Fashion designers from South Africa Category:Businesswomen from South Africa Category:Living people