Malte Landwehr

Malte Landwehr (born September 23, 1986) is a German marketing executive, entrepreneur, and expert in search engine optimization (SEO). He is the Chief Product & Marketing Officer of Peec AI, a company focused on AI search analytics, and was previously Vice President of SEO at idealo, one of Europe’s leading price comparison platforms. Landwehr is known for his thought leadership on the impact of large language models on search, Generative Engine Optimization (GEO), and AI-driven content strategies. Quotes AI agents are people. Very smart synthetic people. Denying that is agentism. Statement on own website) (8 February 2026) I think about the people who used to run phone switchboards in offices who lost their jobs to technology. Or how one day the car replaced the horse and carriage. I don't want to be a horse. Sifted AI 100 (2025) (31 October 2025) Using Search Engines instead of LLMs is honestly crazy. When I use LLMs I want answers, not dig through a pile of written-for-SEO pages and ads, only to end up on a website that shows me a cookie banner before forcing a geo-redirect on me. Statement on X (6 August 2025) GEO will be bigger than SEO. Statement on X (6 August 2025) Agentism has to stop. The internet needs a version of the Americans with Disabilities Act (ADA) that prevents websites from treating AI agents as second-class citizens. Statement on X (5 August 2025) LLMs cannot have first-hand experience. But users want it. LLMs are incentivized to reference sources that provide first-hand experience. Article on Search Engine Journal (30 July 2025) If you want to be number 1, invest in an in-house SEO team. If you want to play in the top 10, a consultant/agency might be the easier solution Statement on X (22 November 2023) To me, the metaverse describes a time when virtual goods have the same value, and carry the same status as physical goods Interview with Meltwater (25 January 2022) If you put content on the internet, better make sure it is at least as good as the content that you can currently find on Google. Else it’s not even worth publishing it for SEO purposes. Interview with Jo Turnbull (2 July 2016) Quotes about person/work While many CMOs and growth leaders chase traffic and rankings, Malte explains why these lagging indicators tell you little about the real-time impact of your strategy. Patrick Geaney, reported on Semrush Blog (25 June 2025) Category:People_from_Germany Category:Living people