David Ullman (author)

David Ullman (born March 15, 1944, in Washington, D.C.) is an American author, professor, and a specialist on product design and decision making best practices. Quotes When The Mechanical Design Process was first introduced in 1992, I insisted that it be priced at less than $50. I felt this was a fair price for a university text on the topic. McGraw-Hill, the publisher, agreed and released it at $49. Over the years, McGraw-Hill steadily raised the price over my protests. I always knew that it was possible to buy back rights. When I decided to request the rights back, I did a lot of online reading to be sure I understood the ins and outs. The first thing to do is to self-educate. Second, consider hiring a lawyer. I did, but things went so smoothly that I didn’t need one. Third, ask for your rights back. I had expected [McGraw-Hill] to ask for many thousands for the rights based on my calculations of their profits for the next five years. One point I considered was how much I make from each sale. Even though I drastically cut the list price, I actually make more per book than I did when the book was sold through the publisher. I did a lot of research into which self-publishing house to use to find one where the royalty model fit my sales model. With my book, most sales are through university book stores with some coming through online sales. I found a self-publisher who would give me the most for these outlets (Ingram Spark). I do not expect any sales through brick and mortar book stores. David Ullman aftersecuring a reversion of rights External links Category:Scientists from the United States Category:Academics from the United States Category:1944 births Category:Living people Category:Mechanical engineers Category:Industrial engineers Category:Aerospace engineers from the United States Category:Non-fiction authors from the United States Category:People from Washington, D.C.