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Petra Barran
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Petra Barran is a British entrepreneur and the founder of the London street food collective KERB. In 2005, Barran began her street food career selling chocolate out of an old ice cream van. As of 2019, KERB has five sites across London, which serve more than 10,000 dishes a week.
Quotes
"Selling food on the streets is very uncertain. You’ve got to be a bit of a gambler and you’ve got to be really, really resilient and willing to get on with a lot of hard work. It’s really physical, but for those who ‘get it’, it creates an amazing energy to be around. I wanted to create more of that."
10 YEARS ON THE KERB: IN CONVERSATION WITH PETRA BARRAN
"I love consolidating talents. I wanted to create a new movement that provides strength in numbers for street traders and cultivates more people doing great food on the streets. Festival organisers prefer to deal with collectives rather than individuals."
"We want to democratise good food. The idea of 'street food' is being trendified as a career option. But we're saying: let's leverage this so it touches all cultures, not just middle-class life-changers."
Ten people who changed the world: Petra Barran, who drove the biggest food trend of the year,31 December 2011
"Ask yourself if you’re ready to get comfortable with nothing being predictable and flying by the seat of your pants for the foreseeable future. If you like to have certainty about your future, this may not be for you."
About Time You Met: Petra Barran, Founder of KERB By Alicia Grimshaw
External Links
Category:Business executives
Category:Chief executive officers
Category:Businesswomen from England
Category:Living people
Category:Streets
Category:University College London alumni