Jasmine Tookes

thumb Jasmine Tookes (born February 1, 1991) is an American fashion model. Quotes I've been in the modeling industry for 15-plus years, and beauty has always been my biggest passion. There's been so many times over the span of my career where people have approached me to start a beauty brand—whether it's makeup, hair care, body care...but it just never felt like the right time. The situation also never felt right because it was mainly me being approached by incubators—projects where I wouldn't really own much of the company, but they'd use my name and likeness and everything. Basically, brands where I would make very small decisions. When thinking of starting a brand, I always wanted to do it with the right person at the right time and with the right product. I truly feel like a brand is never only about a person—it has to have a purpose to the consumer. I think finding our purpose and the right timing with Brunel with everything. My co-founder and I met about two years ago and we both shared such a love for beauty, but also a love for wellness. Being able to merge the two, to turn everyday rituals into something really meaningful and deeper, was something that we were really excited about. That's sort of how it all came to life. It's definitely changed a lot! My days now consist of me waking up and just going! Typically, my daughter wakes up around the same time every day. I try to wake up at least an hour before her so I get my 'me time.' That's when I have time to do my skin care and my body care and the rituals that I like to do. I try to make everything very intentional with the time. It doesn't always work out that way, but I try to just be good about navigating time and finding the little moments where you can. My mom has been my number-one cheerleader throughout my whole career. Until I was around 20 years old, she would travel around with me to Europe doing all the fashion shows. She would sit backstage with me for hours and hours and hours and was the biggest support system. I think, honestly, with the industry that I'm in, there's so many ups and downs, and you have to have a really strong backbone and a good support system. I'm not sure what I would have done without that. Always having her there really kept me grounded, kept me sane, kept my head held high. In modeling, you hear lots of nos and lots of yeses, and all of it is a lot. You have to be really confident in yourself to navigate an industry like the one that I'm in. She's been just a huge rock and supporter. Even now, with my daughter, my mom is only 20 minutes away from me, so she's a quick call. She comes over and gives me help when I need it, and advice when I want it. And I want it with this little one! I'm very fortunate that I have my mom by my side. She's just been a complete angel. Exclusive: Jasmine Tookes on Mood, Motherhood and Staying Grounded in the Modeling Industry;By Liz Ritter on Jul 2, 2025 External links Category:Living people Category:1991 births Category:Women from the United States Category:Women born in the 1990s Category:Models from the United States Category:African Americans Category:People from California