Cheyenne Muvunyi

Cheyenne Muvunyi (known as CheyMuv) is a Rwandan entrepreneur and content creator. She is the founder of Glow Force, a hair and skincare company. Quotes 2020 "A lot of people think about skincare and haircare to be a shallow thing to find importance. But growing up, and my experience in school, I know that things like acne really affect who you are." "Glow Force started off based on a need that I had, and recognised with peers, that it was difficult to get the haircare and skincare products that we needed. We were always sending somebody from abroad to bring us what worked for us. After so much frustration I thought, ‘let me be part of the solutions to this’." "We make it a point to not just make our social media page a marketing tool, but also an educational platform where we advise and remind followers that skincare is not just about the products but also a reflection of what they eat and drink." "I have to explain to them that it’s about patience, consistency and that our products are not a magical solution." How 21-year-old found her footing in the cosmetic business, The New Times, 14 October 2020. 2024 "My real customers were those who understood what I was doing." (Translated from Kinyarwanda.) Barenze ibibaca intege, imishinga yabo ihindura ubuzima bwa benshi: Ubuhamya bwa CheyMuv, Alonga na Patrick, KURA, 31 May 2024. 2026 "One thing I face across all these institutions is when I am applying for a license or certain certification, they will give me a list of requirements, and I take a week or two to fulfill these, and I go back, and they give me another list." "This wastes a lot of time. Mind you, these things I am applying for have been applied for by other people. My issue is why am I not given an exhaustive list to save both time and money?" UMUSHYIKIRANO 2026: President Kagame Orders Prime Minister to Fix Bureaucracy at Rwanda’s One-Stop Centre, KT Press, 6 February 2026.