411 REFERENCE · Wikiquote
Loaded language
Reference material by Wikiquote contributors. This retains its source identity and is not 411 news reporting.
In rhetoric, loaded language (also known as loaded terms or emotive language) is wording that attempts to influence an audience by using appeal to emotion or stereotypes. Such wording is also known as high-inference language or language persuasive techniques. Loaded words and phrases have strong emotional implications and involve strongly positive or negative reactions beyond their literal meaning.
Quotes
__NOTOC__
A
And, while it is unlikely anyone is really taken in by such doublespeak --- public opinion is not as easily manipulated as George Orwell's Newspeak would suggest –- research carried out by people like Elizabeth Loftus shows that loaded language does work to influence memory and perception.
235 Forbidden Words: Taboo and the Censoring of Language Keith Allan, Kate Burridge 1139457608 2006 Cambridge University Press
C
We live in a politically polarized environment. In an ideological war one side or another will try to use language as a weapon. If you’re writing a report, one of the things reporters are taught to avoid is loaded language.
Poynter Institute senior scholar Roy Peter Clark — quoted in: January 28, 2015 http://www.csmonitor.com/USA/USA-Update/2015/0128/Why-Al-Jazeera-America-doesn-t-use-the-word-terrorist The Christian Science Monitor Why Al Jazeera America doesn't use the word 'terrorist' Alexander LaCasse January 28, 2015
D
Loaded words appeal to emotion rather than to reason. A copywriter using loaded language might describe a company as carrying on the tradition of free enterprise while claiming that a competitor is price gouging. A politician might call himself a progressive while calling an opponent a do-gooder.
246 The Brief English Handbook 1996 HarperCollins College Publishers 0673524884 Edward A. Dornan, Charles W. Dawe
F
Loaded language provides many possibilities for obstacles to clear thinking.
93 Argumentation and Debate Austin Freeley, David Steinberg 1285545850 2013 Wadsworth Cengage Learning
G
What political analysts commonly call newspeak is in fact a “formative” language that provides its audience with meaningless phrases so that people will not think about what they are hearing but simply accept what they are hearing, according to Moscow anthropologist Aleksandra Arkhipova.
Paul A. Goble, "Putin’s Newspeak a Ritualized Language that Keeps Russians from Thinking, Arkhipova Says", Window on Eurasia (May 22, 2024)
M
Loaded language about hate risks alienating the very audience that needs to be engaged with.
Dalila Mahdawi We cannot disregard the positive role of Arab men http://www.highbeam.com/doc/1G1-289730532.html May 16, 2012 HighBeam Research January 28, 2015 The Daily Star Beirut, Lebanon Al Bawaba (Middle East) Ltd.
It tends to be a feature of warlike situations that opponents' actions are viewed in the blackest possible light, with morally-loaded language reflecting that interpretation, while one's own, or one's allies' actions are treated in the most favourable light.
100 Propaganda and the Ethics of Persuasion 1551113767 Randall Marlin 2002 Broadview Press
P
The politically and emotionally loaded language Russian media has used to describe the new authorities in Kyiv, dubbing them 'fascists' and 'anti-Semites,' is also reminiscent of Serbia's characterization of its opponents. Croats were characterized as 'ustashi' and Bosniaks, or Bosnian muslims, as 'mujahedin.' This is how wars begin. This is how societies are mobilized to hate. Ordinary citizens are subjected to fear and propaganda eventually eroding the trust in other ethnic groups, other nationalities.
Nenad Pejic What's the Difference between Putin and Milosevic? about 22 Years State News Service March 11, 2014 http://www.highbeam.com/doc/1G1-361237622.html January 28, 2015 HighBeam Research Prague, Czech Republic Radio Free Europe
The loaded language proceeds according to the Orwellian recipe of the identity of opposites: in the mouth of the enemy, peace means war, and defense is attack, while on the righteous side, escalation is restraint, and saturation bombing prepares for peace. Organized in this discriminatory fashion, language designates a priori the enemy as evil in his entirety and in all his actions and intentions.
490 Mass Communication and American Social Thought: Key Texts, 1919-1968 John Durham Peters, Peter Simonson 0742528391 2004 Rowman and Littlefield Publishers, Inc
It is so easy for human thinking to become distorted that it makes sense to examine how we can keep our own thinking straight and thus avoid calamity. Importantly, we need to be on guard against the trickery of men. Make no mistake, you will encounter deceitful people who pretend to present the truth but actually distort it. To attain their objectives such people may resort to a selective use of evidence, emotionally loaded language, misleading half-truths, devious innuendo, and even outright lies.|
Post staff HighBeam Research January 28, 2015 http://www.highbeam.com/doc/1G1-267559138.html 'There was a crooked man' Post (South Africa) Durban, South Africa Independent News & Media September 21, 2011
S
To appeal to reason, you use facts, statistics, expert opinions, and examples that support your position. To appeal to emotion, you use emotionally-loaded language — language that elicits a strong positive or negative response.
42 HSPA Success in Language Arts Literacy: Level K 0739810693 Steck-Vaughn Company Rigby Education 1999
Politically loaded language is inappropriate for news headlines regardless of substantive content.
Erik Stegemiller Indianapolis Star January 28, 2015 http://www.indystar.com/story/opinion/readers/2015/01/01/legislation-religious-freedom/21123543/ Legislation is not about ‘religious freedom’ January 1, 2015 Gannett Company
W
What is shown is that typical ethical argumentation in everyday discourse is saturated with emotionally loaded language, and is highly persuasive in nature. Some insights derived from the emotivist view can be extremely useful in explaining how ethical argumentation works. Ethical arguments arise out of conflicts of values in which there is a pro-attitude viewpoint on both sides. Both sides use emotionally loaded language of a kind that supports one's viewpoint and that expresses opposition to the viewpoint of the other side.
18 Ethical Argumentation Douglas N. Walton 0739103490 2003 Lexington Books
See also
Cognitive dissonance
Conformity
Language
Propaganda
Psychology
External links
Loaded language
loaded language
Loaded Language, entry at Fallacy Files
Loaded Language, article about subject by On the Media
Category:Language
Category:Politics
Category:Psychology