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Barbara Gardner Proctor
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Barbara Juanita Gardner Proctor (November 30, 1932 – December 19, 2018) was an American advertising executive. In 1970 she founded Proctor and Gardner Advertising, Inc.
In 1976, she was advertising person on the year. She was the first African American woman to own and operate an advertising agency. In 1986 her success was being quoted by Ronald Reagan and the Smithsonian.
Quotes
It became quite apparent to me that if I did not begin to control my own destiny, I was going to have it changed about every five minutes. So I took the time, energy, and expense to start my own agency.
Barbara Gardner Proctor, Barrier-Breaking Ad Executive. January 17, 2019
I think blacks have a different acceptance of reality than white people. We're more realistic.
Barbara Proctor, first African-American woman to own an advertising agency. January 16, 2019
It was during the days of the black revolution, and they wanted me to do a ‘foam-in’ demonstration in the streets, with women running down the streets waving hair spray cans. I said I would never do that.
The only thing you could train for if you were a black girl in the South, rural, poor, was a teacher or hairdresser, and a nurse.
You can only do it when you don’t know you can’t do it.
A female icon of advertising during the Mad Men era: Barbara Gardner Proctor February 27, 2019
I couldn't spell, which was a job handicap.
There was never any reason for me to succeed. I had no business experience, I had no capital, I had absolutely nothing but a strong gut feeling that I had something to say in this business, and nobody was going to tell me how to do it.
Nothing is more absurd. Power is sexless.
Barbara Gardner Proctor: Supersister. Legendary advertising leader made it to the top on her own terms. March 26, 2021
We made it clear that we were different. We said that we would not take liquor and cigarettes, which was kind of an interesting position for a small [advertising] agency to come out with – starting out by saying who we weren’t interested in.
When you buy inclusion and acceptance with conformity, the price bankrupts us spiritually. My greatest wealth is not financial. It is peace of mind.
Ad Executive Barbara Proctor and the Power of 'No' May 10, 2022
You can only do it when you don’t know you can’t do it.
It was during the days of the black revolution.
Black marketing legends. February 2, 2024
External links
Category:1932 births
Category:2018 deaths
Category:African Americans
Category:Businesswomen from the United States
Category:People from North Carolina