Farida Yahya

Farida Yahya Habu is a Nigerian entrepreneur, author and is currently the president of Mandela Washington Fellowship Alumni Association of Nigeria. Quotes I have always been a curious child. I was born and raised in Maiduguri, Borno state. Growing up, I remember watching my mum start many companies before venturing into banking. Learning from her creativity and mistakes, I knew the importance of balancing passion with financial literacy, if you want to build a strong brand. I didn’t realise that my love for haircare was so deeply rooted in my childhood until I started working on my book, “Redefining Beautiful,” in late 2018. I have always been drawn to haircare and telling people around me how to care for it. I have always wanted to build a community that is diverse and inclusive, and I believe my two outlets; Lumo Naturals and The brief Academy, have given me exactly that. And these are the places where I feel very fulfilled and thrive. I believe that Lumo Naturals is a home for anyone who embraces their natural beauty. From our niche of hair care treatments made with locally-sourced ingredients, to a uniquely designed detangling process, we fill the gap of personalised and flexible hair regimens that help our clients fall in love with their hair and also nature’s bounty. Let me tell a simple story to explain this: In December 2019, I was having a meeting with my general manager when a client came into the back office to talk to me. She recalled that I had washed her hair myself the first time she visited the salon four years ago, and I had drawn up a regimen that rebuilt her confidence in her hair’s potential to regrow. “Four years later, and every set of stylists you have seem to be better than the last, and my hair is currently thriving at over 16 inches. I just wanted to really appreciate you, Lumo” she concluded. That, I believe, is the impact of Lumo Naturals on its clientele. In 2018, we were the first haircare brand in Nigeria to build a mobile application that allowed our customers to not only book appointments, but also learn about their hair and how to build a regimen. External links Category:21st-century Nigerian businesspeople Category:Living people Category:Businesswomen from Nigeria