Carla Hassan

Carla Hassan (also known as, Carla Zakhem-Hassan) is a Lebanon-born American business executive. She oversees marketing efforts, encompassing advertising, media, performance marketing, sponsorships and talent, customer insights and analytics for the Chase, J.P. Morgan and corporate brands. Quotes As an Arab, I know how food can be so central to a family’s life. I truly felt scared. What would happen when people found out I was Arab My heart was racing. I was sharing my secret. Sure, it was the tiniest bit of sharing, just three little words, ‘as an immigrant,’ but it felt like I was revealing so much The Moment...I Stopped Hiding and Began to Lead I have a lot of imposter syndrome, much like many other people do. I’m an immigrant. I’m a woman. I did not grow up in financial services. Coming into this role, I did have a lot of questions of, ‘Can I do this What gets me excited about this space is the convergence of all these different trends together, so when you think about data, new channels, and artificial intelligence, the ability to then personalize for our customers and give them relevant, meaningful interactions I recognized the power of when somebody comes into your orbit, how you react to them and what they see sets the tone for the rest of their experience CARLA HASSAN;Chief Marketing Officer, JPMorgan Chase We exist because our clients still want to do business with us As part of working with them, we owe them that transparency and that responsibility as a brand. As marketers who are telling the stories of the brand and who are engaging with our consumers and clients, we have no choice CMO 50 2025: Carla Hassan,2 October 2025 We're very careful about how we spend our marketing We have very sophisticated models. There are very few things that don't go through a rigorous exercise and funnel. And in a world with all the digital tools we have, we can do that We know experiences are a way to add value, which can be a competitive advantage The reality is, our mass-affluent consumer has pretty low awareness that JPMorgan Wealth Management can serve them They may have a credit card with us, a savings account with us. We talk to them about things you wouldn't imagine a financial services company would talk about: We may talk about home lending; they talk about home ownership. It's a way to provide another service to them as they think about their lifespan and well being How JPMorgan Chase is betting on perks and experiences to win the battle for people's bank accounts,27 June 2022 External Links Category:Businesspeople from Lebanon Category:Marketing Category:Living people Category:Businesswomen from the United States