Belinda Parmar

thumb |Belinda Parmar "So empathy is understanding your emotional impact as a company on your people — and thatItalic text’s your staff but also customers. It’s very different from sympathy, and this is where companies get it wrong. They confuse empathy with sympathy. Sympathy is what my niece calls a pity party. It’s you telling me something sad and me going, “Oh, that’s really sad.” But ultimately what sympathy does in an organisation is it feeds a parent-child culture. What empathy is about is you giving me a situation that’s difficult, us working through it together, but ultimately you are responsible. It’s what I call empathy in action. And that’s what we do in companies". []