Moses Turahirwa

Moses Turahirwa is a Rwandan, fashion designer and creative director. He is the founder of Moshions. Quotes I used to pay attention to details from my mom’s hand embroidery, my uncle was also a tailor in the neighborhood, so I think everything has a source. I believe Rwanda is home of luxury products because to me luxury is in the making, details, craftsmanship in everything we have here. It requires you to be patient for people to first get familiar with your brand, which is like dating someone, because you have to go back, and go back until you convince them. I don’t know how I can describe it, there is a lot of sweat, emotions and roller coaster behind the scenes… fashion can be devastating that is the part that people don’t get to see. It is a whole million steps to have a garment finished and ready to even sell or to give to a profile you think will wear it. Understanding the garments, understanding the fabrics, colors, we need to improve in knowledge so that we can do something competitive on the global scene, otherwise it’s going to be stuck here. I take a time off when I think it’s too much, I try to breathe in and out and I also try to talk to some people like my friends who act like punching bags and when it gets too bad and gets out of handle, I talk to specialists. VIDEO: Moses Turahirwa on Moshions’ journey to becoming a luxury brand,The new Time July 18 2022 I wanted to combine my name and what I do as a career. So it was Moses Fashions which I had to combine to come up with a name which is not only catchy but that also sounded like a brand name. Everyone was like wow … this is nice, because I used different materials from Kitenge which is common with most fashion designers here. Instead I used leather and stretching wool to make my own combinations and the results came out good. This was really quick and it was mainly because I used social media to gain visibility for my brand. If I designed something for you I would post it on Twitter and make noise about it. I tried my best to make it clear that I was now fully into fashion design and I moved here in April 2016 because I needed bigger space. I convinced him to come and start this journey with me. I was not sure how things would turn out but I decided to take the risk. After two months I brought in another tailor because I was seeing the progress and the interest from clients. I started from nothing, from my room at university where I had just my pencil and pen drawing designs that inspired me from a day-to-day basis. I was doing it all for myself. If I drew a shirt today and had it tailored, then someone would come and ask where I bought the shirt, I would make a similar design for them, go to a tailor in town and ask them to tailor it. Sometimes tailors wondered why I was making so many shirts of similar designs. But I didn’t really know what it was all about –whether it was about designing garments or about being a model, because I originally started out as a model before establishing a brand in fashion design.because I just loved the catwalk. It is from my career as a model that I pushed myself to know more about fashion. When I started I wanted to be unique but also with a touch of tradition to reflect where I’m from. But I wanted to elaborate on it and make it a bit modern so that it can match with the generation and the world we live in today. I wanted something that would be catchy to Rwandans but also to the international community. It’s something particular to my designs and people like it. I would say that this mindset is changing. Women dress but men dress as well. In developed countries men are actually more into fashion than women. Twahirwa: My passion for fashion was my breakthrough,February 11 2017 Category:Fashion designers Category:People from Rwanda Category:Living people