Sarah Britten

alt=Britten in 2012|thumb|Britten in 2012 Sarah Jane Britten (born 31 August 1974) is a South African writer, blogger, lipstick artist and communication strategist. Britten attended Bryanston Primary School and Redhill High School in Johannesburg and studied Drama at the University of the Witwatersrand, where she completed a BA(Hons) in Dramatic Art in 1996, a MA in Communication Studies in 1997 and a PhD in Applied English Language Studies in 2005. At university she explored her interests in national identity and humour with a Masters Research Report on South African humour, focussing on the Madam & Eve comic strip, and her PhD thesis One Nation, One Beer: The Mythology of the New South Africa in Advertising. Quotes "For each book that does get published, dozens of manuscripts are rejected. So how do I present myself as a marketable prospect to agents and publishers, somebody worth taking a risk on, perhaps even somebody worth putting some of their marketing budget behind? This is where I have to make some tough choices, not just about the right pose and outfit (black poloneck? white cotton blouse? hair up? hair down?) for the artful black and white portrait I plan to send along with the manuscript (so that publishers can visualise me on the jacket of the first edition), but also about how I position myself." "A writer who takes the injunctions of branding to heart must have a clear idea of both the profile of the target market and how he or she wishes to position the manuscript - that is, the product - he or she is offering to them. " "If the rules of branding really do apply to bookselling - and the evidence suggests that they do - there is an added complication. If a brand is a set of expectations, those expectations can be a terrible burden" Britten, Sarah (19 November 2004). "What's in a name? The author as brand". LitNet. Retrieved 21 March 2025. "To insult someone to their face is to invite the possibility of words turning to fists and bullets." "Racists often don’t realise that their actions are racist," Britten, Sarah (27 November 2012). "Jou ma se insult laws – and why insults matter". Mail & Guardian. Retrieved 21 March 2025. External Links Category:Women authors from South Africa Category:Women born in the 1970s