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Competitive Intelligence/Analysis
Reference material by Wikibooks contributors. This retains its source identity and is not 411 news reporting.
Analysis is important for putting together the relevant information to really start understanding the implications of the intelligence.
Common analytical techniques in CI are:
Macro economic analysis
PESTEL analysis - refers to looking at the four most common macro economic factors to understand their interactions. The factors are: Political, Economic, Social, Technological changes, Ecology and Legislation.
Scenario planning
Industry analysis
Five forces analysis
Company analysis
Value chain analysis
Four corners
Marketing mix (4Ps)